Creative strategist (paid ads)

ABOUTNewform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.THE ROLEAs a creative strategist, you will lead the creative operation from A->Z for your assigned clients. You will be responsible for strategizing, concepting, and executing on paid ad concepts, leveraging our in-house content team and external network of creators. As a creative strategist, you are responsible for connecting the data to the creative. You have an eye for what creative is good, but also are analytical and use data to inform your strategy and execution.RESPONSIBILITIESServe as the main point of contact on content for assigned clientsLead UGC ad scripting, paid media content strategy, and execution with creatorsPartner with editors to bring ads to lifeManage multiple clients and projects simultaneously with precisionAnalyze performance data to continuously improve content performance and scaleStay ahead of UGC + paid ads trends to keep clients on the cutting edgeREQUIREMENTSMUST have hands-on experience with paid ads (Meta, TikTok, or similar). Please do not apply if you have not made paid adsStrong communication and organizational skillsA sharp eye for what makes a winning paid ad creativeAbility to manage creative production workflows(Preferred) Creator or acting experienceBENEFITSThis is a full-time in-office position (NYC). Employees are expected to be in office 3-4 days/week.Competitive compensation (70-100k/yr base)Competitive bonus (top strategists earn 30%+ bonuses)Company-paid health, dental, and vision insurance300/mo commuter benefitAnnual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)