Lead Generation Specialist

About Us:Full transparency: we work a little differently around here.This isn’t just another job where you punch in and punch out. We come to work every day because we strive to earn a living in a meaningful way. Too many people exist without finding joy or purpose in their work, and we believe that’s just wrong. After all, we spend at least a third of our lives working—so why not create workplaces where people want to come to work in the morning and feel good when they leave at the end of the day?At Protocase, your ideas don’t just matter—they shape our future. We thrive on collaboration and innovation, where every voice is heard, valued, and makes a real impact.Protocase Inc., a North American leader in custom manufacturing, is growing fast—and we’re building a strong local presence in Wilmington, NC. We’re looking for a Lead Generation Specialist who is excited to drive demand, optimize campaigns, and connect with technical audiences to fuel our continued growth.Does this sound like something you’d want to be a part of and help grow?To learn more about how we work differently, check out our website here: www.workdifferently.infoWhat You’ll Be Doing:You will own our paid demand generation efforts end-to-end, focusing on driving measurable growth through high-performing campaigns. This isn’t about maintaining campaigns—it’s about building, testing, and optimizing for real results.Key responsibilities include:Building, launching, and continuously optimizing campaigns across Google Ads, LinkedIn, Meta, display, and YouTube Treating every campaign like an experiment—running A/B tests, iterating, and improving performance over time Managing full-funnel marketing efforts from awareness to conversion and lead nurture Analyzing campaign performance and translating data into clear insights and actionable improvements Owning key performance metrics such as cost per lead, conversion rate, and pipeline growth Collaborating with content and web teams to build landing pages and conversion paths that drive results Working closely with sales to understand lead quality and refine targeting strategies Identifying and testing new growth opportunities across channels, audiences, and strategies Managing multiple campaigns simultaneously with strong organization and attention to detail Leveraging AI tools to accelerate campaign creation, testing, and optimization Communicating performance insights and recommendations clearly to marketing and leadership teams What You Bring to the Table:We’re looking for a proactive, analytical marketer who thrives in a fast-moving, results-driven environment:2+ years of experience in B2B demand generation, digital marketing, or similar roles Proven track record managing and optimizing paid campaigns with measurable ROI Strong understanding of full-funnel marketing (awareness → consideration → conversion → nurture) Experience marketing to technical or engineering-driven audiences (manufacturing, hardware, SaaS) is a strong asset Proficiency with tools like Google Analytics, ad platforms, and CRM/marketing automation systems Ability to turn data into insights using A/B testing, campaign iteration, and budget optimization Experience building and optimizing landing pages in collaboration with web/content teams Strong project management skills and ability to handle multiple campaigns at once Excellent communication skills—able to clearly present insights and recommendations Self-starter mindset with a bias toward action, experimentation, and continuous improvement