Senior Principal Product Manager (Rockerbox)

About the RoleRockerbox powers a unified measurement platform that helps marketers understand, optimize, and grow their business across channels. At the core of this platform are our modeling and measurement systems—spanning Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and other modeled approaches.We are looking for a Senior Principal Product Manager to lead this domain.This role owns the strategy and execution of Rockerbox’s measurement and modeling products, ensuring our methodologies are accurate, trusted, and differentiated in the market. You will work at the intersection of data science, engineering, and customer outcomes, translating complex models into products that drive real business decisions.This is a high-impact, highly cross-functional role. You will partner closely with Data Science, Engineering, Customer Success, and Go-To-Market teams, and play a key role in shaping how modern marketers measure performance in an increasingly complex ecosystem.What You’ll DoOwn the product strategy and roadmap for measurement and modeling, including MMM, Testing, Synthetic modeling, and MTA evolutionDefine how different methodologies work independently and together Partner closely with Data Science and Engineering to build and scale model-driven products and systemsTranslate complex modeling concepts into clear product requirements, workflows, and outputsLead products from 0→1 through scaled adoption, balancing innovation with customer and business impactEnsure modeling outputs are accurate, explainable, and aligned with customer expectationsBe a key driver in improving how models are delivered to customers, including speed, quality, and overall customer acceptancePartner cross-functionally to evolve the end-to-end modeling delivery process—from configuration and validation to final output and adoptionAnalyze model outputs and large-scale datasets to inform product decisions and prioritizationWork with Customer Success and Sales to understand customer needs, validate outputs, and close gaps in expectationsDrive product acceptance and readiness, ensuring what is delivered matches what was promisedPartner with Product Marketing on positioning and communicating complex measurement concepts clearlyStay current on industry trends across measurement, attribution, privacy, and AI, translating them into product opportunitiesWho You Are8+ years of product management experience, with significant experience in measurement, analytics, or model-driven productsDeep understanding of marketing measurement approaches (MMM, MTA, incrementality testing, or similar)Strong track record of building and scaling data science or ML-powered productsHighly comfortable working with Data Scientists and Engineers on complex systems and ambiguous problemsStrong analytical intuition, you can interpret model outputs and connect them to business outcomesExperience owning products from 0→1 through scaled adoptionExcellent communicator, able to translate complex concepts into clear narratives for both technical and non-technical stakeholdersHigh ownership mindset with the ability to operate autonomously in a fast-moving environmentWhat We PreferExperience in AdTech, MarTech, or measurement platformsFamiliarity with concepts like causal inference, statistical modeling, or experimentation designHands-on exposure to AI/ML workflows or data science toolingExperience working with large datasets (SQL, Python, etc.)Experience partnering closely with customer-facing teams on product validation and rolloutWhy This Role MattersMeasurement is the foundation of everything we do at Rockerbox.As signal loss increases and marketing becomes more complex, no single methodology is sufficient. This role is responsible for shaping how we combine and evolve multiple approaches—MMM, MTA, Testing, and beyond—into a cohesive system that customers trust to make decisions.You will directly influence:How customers allocate millions in marketing spendHow Rockerbox differentiates in a competitive measurement landscapeHow we evolve toward more automated, intelligent, and agent-driven decisioning systemsA Note on ScopeWhile this role is focused on measurement and modeling, Rockerbox is a small and nimble team. You should be excited to:Step outside your core domain when neededContribute to adjacent product areasHelp shape the broader product strategy as the company evolves The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.The estimated salary range for this role based on the qualifications set forth in the job description is between [$150,000 - $270,000]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted. Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!