Programmatic Analyst, Inventory Enablement & Optimization

About the Team The Revenue Operations team aligns advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within the organization. About the Role The Inventory Optimization team owns the processes and analytics to maximize the value of Roku’s ad platform. This analyst works within the Inventory Enablement and Optimization team, partnering with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems and processes for advertising campaigns. Focused on Roku’s programmatic business, the analyst will balance day‑to‑day responsibilities and long‑term strategic projects. The position reports to the Sr Manager, Inventory Enablement and Optimization and is based in New York. Salary: $140,000 – $150,000 annually. Eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing Develop and maintain a strong understanding of Roku’s programmatic ad ecosystem, partners, and integration. Help drive analysis of the programmatic stack from bid level to impressions, ensuring health and yield from each partner. Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently. Leverage Big Data to produce actionable reporting, automating routine analysis where possible. Work closely with Product Management to develop proprietary tools that address inventory management challenges across direct and programmatic transaction types. Collaborate with cross‑functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives. Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations. Communicate findings and insights to stakeholders through dashboards, presentations, and ad‑hoc reports. Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation. Qualifications 5+ years’ experience in digital advertising in inventory, revenue operations, data analytics, finance, or business analyst roles. Excellent written and verbal communication skills, able to explain complex concepts clearly. Familiarity with ad tech terminology and landscape, including DSPs, SSPs, ad servers, and DMPs. Experience with OTT/CTV (a plus). Excellent command of Excel, understanding of SQL, and ability to work with large datasets. Experience creating reports with data visualization platforms such as Tableau or Looker. Analytical, project‑management, and detail‑oriented personality. Self‑starter, comfortable working autonomously in a fast‑paced, growing environment. Work Arrangement Roku typically works in the office Monday through Thursday; Fridays are generally flexible for remote work, except for employees whose roles require five days a week. Benefits Health, dental, and vision insurance; life, accident, disability, and commuter benefits. Retirement options including 401(k) and pension. Paid time off, parental leave, wellness benefits, and optional equity awards. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. EEO Statement Roku welcomes applicants of all backgrounds, adhering to equal employment opportunity laws. #J-18808-Ljbffr