Canvassing Manager

Read This FirstThis is a field sales leadership role, not a marketing role. The work happens in neighborhoods, at front doors, with a team you build and lead in person. If your background is digital marketing, content marketing, brand activation, event marketing, marketing operations, or any office-based marketing function, this is not the right fit — please do not apply.If you have spent the last several years in door-to-door sales — roofing, solar, pest control, home security, water filtration, satellite, exteriors, or similar home services — and you are ready to lead and build a team, keep reading.About Best Choice Roofing of PortlandBest Choice Roofing of Portland (BCR PDX) is a Top 1% Owens Corning Platinum Preferred roofing contractor serving the Portland metro and Southwest Washington. We are a growing sales-driven franchise. Door-to-door canvassing is a primary lead engine, and our sales team has the capacity to take on more volume than our current canvass operation produces. We need a leader to close that gap and scale past it.Who We’re HiringWe are looking for a builder who has lived the door-to-door sales life and is ready to lead it. Specifically, someone who:Has been a top-performing canvasser, D2D sales rep, or field sales rep — and is ready to step up into managementHas already managed a D2D sales team, canvass team, or field sales team in roofing, solar, pest control, security, water filtration, or another home services verticalWants to build a team from scratch — hire, train, coach, and scaleEnergized by being in the field, knocking with the team, leading from the frontReads metrics, owns outcomes, holds people accountable without making it personalWho We’re Not Looking ForDigital marketing, content marketing, or social media managersBrand, event, or experiential marketing professionalsOffice-based marketing coordinators or marketing operations specialistsGeneral marketing managers without direct door-to-door or field sales management experienceAnyone looking for a desk-based, 9-to-5, remote, or hybrid roleWhat This Role Looks Like Day-to-DayLead the daily morning huddle — routes, goals, motivation, safetyIn the field with the team — ride-alongs, coaching at the door, route adjustmentsHire, onboard, and train new canvassers as the team growsRun weekly 1-on-1s with each team member — numbers review and developmentOwn the lead-to-appointment pipeline: confirmation calls, reschedules, reset queueUpdate the Canvasser Performance Index (CPI) scorecard weeklyReport team metrics to the General Manager weeklyHold the line on attendance, dress code, and conduct standardsRole SummaryThe Canvass Manager owns the performance and results of our door-to-door sales team. This is a sales leadership role with a metrics mandate. You are responsible for recruiting, developing, and holding accountable a team that generates confirmed, qualified leads for our Sales Associates.You will be measured on outcomes: leads per canvasser per week, pitch rate from confirmation, canvasser retention, cost per lead, and contracted revenue per canvasser. You will use our CRM and data tools to manage your team by the numbers, not by tenure or personal relationships.Key ResponsibilitiesSales Team Leadership and Accountability (40%)Lead the daily morning huddle: route assignments, goals, motivation, safetyConduct weekly 1-on-1s with each canvasser — numbers review, coaching, development planDeliver direct, timely performance feedback — both recognition and correctionRun monthly Canvasser Performance Index (CPI) reviews with each team memberOwn hiring, onboarding, progressive discipline, and termination decisions in coordination with the GMMaintain team culture grounded in performance, accountability, and professionalismEnforce attendance, dress code, and conduct standards consistentlyField Sales Execution (25%)Be in the field with the team daily — not managing from a deskCoach canvassers at the door, on the route, in real timePersonally train new canvassers through their first 30 days, knocking with themIdentify and develop high-potential team members for future leadership tracksLead Quality and Pipeline Management (20%)Own the lead-to-appointment pipeline: confirmation calls, reminders, reschedules, reset queueMaintain daily CRM hygiene for all leadsClose the feedback loop between Sales Associates and canvassers on lead qualityCoordinate with the Sales Leadership to optimize appointment calendar capacity and schedulingData and Performance Management (15%)Own the CPI scorecard: weekly updates, monthly reviews, trend analysisMonitor data dashboards and Lead Trackers daily — spot issues before they compoundReport team metrics to the GM weekly: leads per week, pitch rate, cost per lead, retentionIdentify underperformers early and build performance improvement plans with clear thresholdsRequired QualificationsExperience (Required)2+ years in door-to-door sales — roofing, siding, solar, pest control, home security, water filtration, satellite, exteriors, or comparable home servicesDirect management experience leading a D2D, canvass, or field sales team — OR a top-performer track record with a clear case for first-time managementDemonstrated track record of moving team performance metrics: retention, conversion, leads, or revenueHands-on experience hiring and onboarding field sales repsDisqualifying BackgroundsTo be clear about fit: candidates whose primary experience is in any of the following areas may not be an ideal match for this role:Digital, content, social media, or email marketingBrand, event, experiential, or activation marketingMarketing operations, marketing coordination, or campaign managementOffice-based or remote-only roles without daily field/customer-facing workHard SkillsCRM fluency (JobNimbus, Salesforce, or equivalent home services CRM)Comfortable with spreadsheets, KPI dashboards, and weekly metrics reportingStrong written and verbal communicationValid driver’s license and reliable transportationWillingness to work Saturdays and early mornings as the canvass schedule requiresLeadership ProfileDirect communicator — able to deliver hard feedback without making it personalDrives accountability for self and team; holds people to standards consistentlyTreats team members as professionals with clear roles, not as friends who work togetherVisible, present, and energetic — in the field with the team dailySelf-starting problem solver who doesn’t wait for permission or perfect conditionsHigh reliability — attendance and presence are non-negotiableWhat Makes a Candidate Successful in This RoleBCR PDX has invested in the structural foundation: a full SOP binder, a CPI scorecard system, automated daily metrics through Amplify, a Lead Tracker built for managing canvass performance by the numbers, and clear compensation tied to outcomes. The infrastructure exists. What we need is a sales leader who operates and scales it.Candidates who thrive here:1. Have lived the door-to-door sales life. They’ve knocked, been told no, and built the resilience that comes with it. They can coach what they’ve done.2. Run the team as a team. Clear roles, clear expectations, clear consequences. No favorites, no exceptions, no drift.3. Run toward the numbers, not away from them. The right manager uses data daily to make decisions and hold the team accountable.4. Make hard calls. When a canvasser isn’t hitting targets, you address it promptly. When someone is exceptional, you promote and reward them visibly.5. Show up every day. Physically, mentally, and consistently. This is a field leadership role — your team needs to see you in the field, not behind a desk.6. Take ownership of outcomes. Excuses are not a feature of this role.If you have been a top D2D sales rep ready for your first management seat, or an experienced canvass or field sales leader looking to build something meaningful at a growing company — we want to talk.