AEP, AJO MarTech Lead

Description:Job Description:Work closely with clients to understand customer business objectives, develop strategic plans, architect and deliver solutions that maximize marketing performance and customer engagementExperience leading Martech Agile teams and working as a bridge between Marketing business andtechnical teamsQualifications:Martech strategy and modernization.Orchestrated and delivered high-valued marketing transformation projectsAdobe Ecosystem (AEP, AJO, Target, Campaign, Workfront), CDP E2E Campaign lifecycle, Migration of campaign platforms8 + yrs of experience in Marketing technologies4+ years across strategy, campaign platforms, architecture, operations, journey mapping, optimization, experimentation, customer data strategy and implementationLead assessments and cross-functional workshopsProvide technical guidance and best practices for data integration, customer journey mapping, and personalization.Run cross-functional workshops to prioritize business priorities, map to use cases and tech capabilities2+ yrs of experience in Adobe Experience platform1+ yr exp in Adobe Journey Optimizer2+ yrs exp in Adobe Real-Time Customer Data Platform B2B or B2CKnowledge of Adobe Target and LaunchExperience in AEM and analytics is an added advantageRoles & ResponsibilitiesWork closely with clients to understand their business objectives, develop strategic plans, architect and deliver solutions that maximize marketing performance and customer engagement