Principal UX Designer, AWS UX Design Team

DescriptionAWS UX is seeking a Design Evangelist, AI Transformation to champion human-centered AI design practices across the AWS organization and the broader design community. This is a senior individual contributor role that sits at the intersection of design excellence, AI innovation, and organizational change - helping teams move from awareness to transformation in how they design, build, and ship AI-native experiences.You will serve as a passionate advocate for design's role in shaping intelligent systems - not just interfaces - and will work across AWS service teams, product, engineering, and leadership to embed AI-native design thinking into how we work.Key job responsibilitiesChampion AI-native design practices across AWS service teams, helping designers move from static screen design to designing adaptive, agentic, and intelligent systemsLead workshops, pairing sessions, and hands-on enablement programs to build AI design fluency across the orgBuild psychological safety and an experimental culture where teams feel empowered to try, learn, and iterate with AI toolsPartner with design leadership to establish guardrails, quality standards, and governance frameworks for AI-assisted design workflowsAdvocate for responsible, trustworthy, and transparent AI experience design - ensuring AI-driven products feel intuitive and human-centeredContribute to the AI Design Maturity Model for the org, tracking progress from Awareness → Experimentation → Integration → TransformationPublish articles, frameworks, and perspectives on AI-native design leadershipConnect AWS's internal design initiatives with the broader professional design communityStrategic Alignment & Stakeholder CommunicationTranslate AI design capabilities and outcomes into compelling narratives for senior leaders and cross-functional partnersAdvise on the strategic direction of AI design investment and raise the bar for design's role in organizational intelligenceBuild and maintain a centralized knowledge hub for AI design tools, best practices, and case studiesMentor and grow a network of design advocates embedded across AWS service teamsBasic Qualifications- 10+ years of design experience- Knowledge of HTML and CSS- Have an available online portfolio- Experience integrating UX research into customer experience, team culture, development process, and design principles- Experience in managing UX Design and rapid prototyping efforts- Experience working cross-team and synthesizing feedback and input from marketing and product managementPreferred Qualifications- Knowledge of variety of design tools including Illustrator, InDesign, and Photoshop- Experience in creating UX for brand new products- Experience presenting work using functional prototypes built with InVision, Axure, HTML/CSS/JS, or similar- Experience designing for mobile platformsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .USA, CA, East Palo Alto - 184,500.00 - 249,600.00 USD annuallyUSA, VA, Arlington - 167,700.00 - 226,900.00 USD annually