Lead Generation VA

We are looking for a proactive and resourceful Lead Generation and Email Outreach Specialist to drive our outbound prospecting efforts and manage marketing email campaigns. This role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline maintenance. The ideal candidate is a self-starter with strong technical aptitude who thrives in a fast-paced environment and can take ownership of processes from the ground up.Key Responsibilities:Build targeted prospect lists using Apollo.io based on defined ideal client profilesSet up and manage outbound email sequences and cold outreach campaigns in Apollo.ioCreate, schedule, and execute marketing email outreach campaignsMonitor campaign performance metrics and optimize sequences for improved open rates, reply rates, and conversionsManage inbound lead flow, ensuring timely follow-up and proper routingMaintain lead records, contact data accuracy, and overall pipeline hygiene across CRM systemsGenerate regular reports on campaign performance, lead volume, and pipeline activityResearch and identify new prospecting channels and audience segmentsCollaborate directly with the founder to refine messaging, targeting criteria, and outreach strategyDocument processes and build standard operating procedures as workflows are establishedMandatory Skills:Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign managementProven experience in B2B lead generation and cold email outreachProficiency with CRM platforms for lead tracking and pipeline managementStrong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placementAbility to write clear, compelling outreach copy that drives engagementExperience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion ratesReliable, detail-oriented, and able to work independently with minimal supervisionStrong communication skills and a proactive approach to problem-solvingPreferred Skills:Experience with Keap (Infusionsoft) or similar marketing automation platformsBackground in or familiarity with the finance, accounting, or professional services industryExperience building outreach processes and SOPs from scratch in an early-stage businessKnowledge of lead scoring, segmentation strategies, and sales funnel optimizationFamiliarity with tools for email verification and list cleaningAbility to manage multiple campaigns simultaneously while maintaining data qualityWhy Join Us:This is an opportunity to play a foundational role in a growing finance and accounting firm, shaping the outreach function from the ground up. You will work directly with the founder, giving you visibility into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, taking ownership, and seeing the direct results of your work, this role offers both autonomy and purpose.