Marketing Manager – Prospect Segment

A Fortune 500 investment firm is seeking a Marketing Manager – Prospect Segment to lead audience strategy, messaging, and performance for prospect acquisition initiatives. This role acts as the business owner of prospect marketing efforts, partnering closely with internal paid media and creative teams to ensure campaigns are aligned with business goals and optimized for conversion.This is a strategic, non-executive role—ideal for someone who understands paid media but operates at the audience, messaging, budget stewardship, and performance-insights level, rather than hands-on campaign execution.Key ResponsibilitiesAudience Strategy & TargetingDefine and prioritize target audiences for prospect acquisition campaignsLeverage available data and insights to refine segmentation and improve targeting over timeMessaging & Offer DevelopmentDevelop and evolve messaging and offers tailored to prospect segmentsPartner with creative teams to ensure alignment between messaging, audience needs, and campaign goalsPaid Media Collaboration (Non-Executional)Partner with internal paid media teams and agencies to guide campaign directionProvide clear inputs on audience strategy, messaging, and success metricsMonitor performance and provide feedback to optimize campaignsBudget Ownership & StewardshipManage and allocate budget across prospect-focused initiatives (paid media and other channels)Evaluate performance and reallocate spend based on results and business prioritiesPerformance Measurement & InsightsInterpret campaign performance data and translate into actionable insightsTrack key metrics such as conversion rates, CPL, and pipeline contributionPartner with analytics teams for deeper analysis when neededLead Nurture & Funnel OptimizationSupport and evolve lead nurture strategies to improve prospect conversion over timeIdentify opportunities to improve the end-to-end prospect journeyCross-Functional CollaborationWork closely with paid media, creative, analytics, and business stakeholdersCommunicate performance insights and recommendations to inform strategyRequired QualificationsBachelor’s degree in Marketing, Business, or a related field5–10 years of experience in marketing, with a focus on audience strategy, campaign ownership, and performance marketingStrong understanding of paid media channels (search, social, display, video), including how campaigns are structured and measuredExperience partnering with paid media teams or agencies (without needing to execute campaigns directly)Ability to interpret performance data and translate insights into strategic recommendationsExperience managing or influencing marketing budgets and prioritizing spend based on performanceStrong understanding of paid media metrics (e.g., CTR, CPL, ROAS) and how they tie to business outcomes.Preferred QualificationsB2C marketing experience (highly relevant for this role)Experience working in an enterprise environmentExperience in financial services