CRM Marketing Specialist

Job Title: CRM Marketing SpecialistLocation: Cumming, GAType: Full-Time, On-SiteBase Salary: $50,000 – $70,000 (depending on skills and experience)Bonus: $20,000+ in the first year, projected to increase in subsequent years(Bonuses are paid bi-weekly after completion of the training period)Total Compensation: $70,000 – $90,000 (Base + Bonus)Job SummaryWe are seeking an experienced CRM Marketing Specialist to design and implement customer retention and loyalty strategies using CRM systems and data-driven methodologies. This role focuses on optimizing the customer lifecycle, improving retention and loyalty, and driving business growth through targeted marketing initiatives.Key ResponsibilitiesCRM Strategy Development and ExecutionDevelop and execute CRM marketing strategies targeting existing customers to enhance satisfaction and repeat purchases.Optimize customer lifecycle management, including acquisition, activation, retention, repurchase, and win-back strategies.Data Analysis and InsightsUtilize CRM systems to collect and analyze customer data, identify behavioral patterns and key touchpoints, and develop personalized marketing strategies.Generate regular reports and insights to support data-driven marketing decisions and improve campaign performance.Personalized Marketing CampaignsDesign and execute targeted marketing campaigns for different customer segments, including email marketing, SMS promotions, and loyalty programs.Conduct A/B testing to refine campaign effectiveness and improve conversion rates and customer engagement.Cross-Functional CollaborationWork closely with sales, product, and technical teams to ensure CRM strategies align with overall business goals.Provide customer insights to support product improvements and service enhancements.Technology and Tools ManagementManage CRM platforms (such as Salesforce, HubSpot, or similar tools) to maintain customer data and execute marketing campaigns.Stay current with CRM technology trends and recommend improvements to enhance system efficiency and user experience.EducationBachelor’s degree or higher in Marketing, Business Administration, Data Analytics, or a related field.Work Experience3–5 years of experience in CRM marketing, particularly in customer retention and lifecycle management.Hands-on experience with leading CRM platforms such as Salesforce, HubSpot, Zoho, or similar systems.SkillsStrong understanding of CRM systems and customer lifecycle marketing.Strong analytical skills with proficiency in tools such as Excel, SQL, or other analytics platforms.Experience designing and executing personalized marketing campaigns, including A/B testing and performance analysis.Excellent communication and collaboration skills.Preferred QualificationsExperience in retail, e-commerce, or related industries.Experience designing or managing customer loyalty or retention programs.Competitive CompensationCompetitive base salary with performance-based bonuses.Professional GrowthOpportunities for continuous learning, career advancement, and professional development.Collaborative CultureSupportive, innovative, and team-oriented work environment.Paid Time Off & Sick LeaveFlexible paid time off and sick leave to support work-life balance.BonusesYear-end bonus and bi-weekly performance bonuses.Health CoverageComprehensive medical, dental, and vision insurance.Retirement Plans401(k) plan with employer matching, profit sharing, and defined benefit options.Team BuildingQuarterly team-building activities to foster collaboration and camaraderie.Immigration SupportOpen to H-1B sponsorship for qualified candidates.Additional InformationPlease send your resume to: job@ispringfilter.comCandidates must be able to commute to our office in Cumming, GA to be considered for this position.Remote applicants and marketing agencies will not be considered, as this is an on-site position.We kindly request that applicants do not call or make unscheduled visits regarding this position.Principals Only: Recruiters and third-party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers.