Director of Marketing Operations

Reports to: CMO (Americas)Direct reports: 1Brands: multi-brand portfolio (mass beauty)Location: NY, NY** This is an operator role, not a creative marketing.MCoBeauty & Nude by Nature Expands Across the US, with a New Office in the Heart of NYC!MCoBeauty & Nude by Nature, one of Australia's largest beauty brands, has officially launched in the United States and is rapidly scaling across major mass retail channels. With our US headquarters in Rockefeller Center, NYC, we are accelerating distribution nationwide — bringing high-quality, affordable beauty to leading retailers.As we continue to expand across the US mass market landscape, we are seeking a commercially minded supply chain leader to drive customer excellence, distribution efficiency, and operational performance.Position OverviewWe are seeking a strategic, analytically rigorous Marketing Director to partner closely with the CMO in anchoring the long-term marketing vision across two high-growth beauty brands.This role sits at the intersection of brand strategy, channel strategy, commercial partnership, financial discipline, and performance analytics. The ideal candidate is equal parts brand thinker and operator — someone who can translate creative ambition into measurable business impact.You will help architect the annual masterplan, optimize the marketing mix, manage budgets, and build reporting frameworks that ensure every initiative drives brand equity and profitable growth.Key ResponsibilitiesBrand & Growth StrategyPartner with CMO to codify and evolve multi-year brand strategy across two brandsTranslate vision into actionable annual and quarterly marketing masterplansEnsure cultural campaigns, launches, and retail moments ladder into long-term brand positioningIdentify whitespace opportunities, portfolio expansion, and innovation pipelinesChannel & Marketing Mix StrategyOwn full-funnel channel strategy (earned, owned, paid, experiential, creator, retail)Develop marketing mix models to guide investment allocationOptimize spend across channels to drive engagement, traffic, sell-through, and brand heatAlign brand storytelling with retail and e-commerce growth objectivesBudget Ownership & Financial RigorOwn annual marketing budget planning across both brandsForecast, track, and optimize spend vs. performanceIdentify efficiencies and reallocation opportunities without compromising momentumPartner with Finance to ensure clear ROI measurement and reporting cadenceData, Analytics & ReportingBuild and lead centralized marketing performance dashboardsEstablish KPIs across brand, engagement, traffic, retail sell-through, and ROASTranslate complex data into clear executive narrativesOversee post-campaign recaps with actionable optimization insightsChampion a test-and-learn culture rooted in performance accountabilityCommercial Partnership & Retail AlignmentPartner with Sales and Commercial teams to align marketing with retail prioritiesSupport key account planning (Target, Walmart, Grocery, etc.)Ensure campaigns and activations support sell-in, sell-through, and distribution expansionOrganizational LeadershipAct as strategic backbone to the CMO and marketing leadership teamEnsure campaign R&Rs, timelines, and deliverables are clearly definedHelp align brand, social, influencer, and trade marketing into a cohesive engineMentor and develop junior strategy/analytics talentWhat Success Looks LikeClear, disciplined annual masterplan across two brandsMarketing mix optimized to improve CPE, ROAS, and sell-throughTransparent, executive-ready reporting that informs real-time decision makingStrong commercial alignment between marketing and retail growthCreative ambition grounded in measurable business impactIdeal Candidate Profile8–12+ years in brand strategy, growth marketing, or marketing analyticsExperience in beauty, CPG, or high-growth consumer brands preferredStrong financial acumen (budget management, forecasting, ROI modeling)Deep understanding of omnichannel marketing and retail ecosystemsComfortable partnering with commercial/sales teamsProven ability to influence cross-functional stakeholdersStrategic thinker who can zoom out — and disciplined enough to executeAbout DBG Health & VidaCorpDBG Health, Australia's largest independent health, wellness, and beauty company, is headquartered in Melbourne and supported by a team of over 1,000 dedicated professionals. We are committed to delivering affordable and innovative solutions that enhance customer well-being.As a prominent player in pharmaceuticals, consumer goods, beauty, health, and wellness, DBG Health is now poised for significant global expansion. Our efforts to enter new markets underscore our dedication to broadening our reach and impact. This strategic growth reinforces our position as a global leader in our industry and highlights our commitment to providing innovative and accessible solutions worldwide.DBG Health is committed to fostering a workplace culture that is safe, diverse, inclusive, and accessible for everyone. As a global employer, we aspire to build a workplace to reflect the diverse communities we serve around the world. We are dedicated to providing equal opportunities and we welcome applicants of all backgrounds, identities and experiences. We strive to build a collaborative and inclusive environments, where employees feel supported, respected and empowered to succeed.Should you require reasonable adjustments through the recruitment process, please let us know in your application. We will collaborate closely with you to meet your needs and provide appropriate support.