Google Analytics Analyst

Title: Google Analytics Analyst Work Location: Bridgewater, NJ Position Type: Contract Duration:Long Term Job Description: Google Analytics (GA4) Specialist Key Responsibilities : GA4 Implementation & Integration Lead end-to-end GA4 implementations, including event architecture, tagging strategy, and integrations via Google Tag Manager or server-side tagging. Ensure accurate data collection across web and mobile platforms, including cross-domain and cross-platform tracking setups. Universal Analytics (UA) Knowledge & Migration Support Apply strong knowledge of Universal Analytics to support historical data interpretation, migration planning, and validation of GA4 tracking against legacy UA benchmarks. Data Validation, Testing & Consent Management Perform integration testing, QA, and troubleshooting of analytics implementations, including event validation, cross-domain tracking, and consent-aware deployments. Work with cookie consent platforms such as OneTrust and implement consent mode and privacy-compliant tracking strategies. Dashboarding, Reporting & Insights Build and maintain dashboards and reports using GA4, Looker Studio, or other BI tools. Translate complex data into clear, actionable insights for marketing, product, and leadership teams. Analytics Governance, Certifications & Best Practices Maintain tracking documentation, data governance standards, and ongoing optimization initiatives. Stay current with industry best practices and hold relevant certifications such as Google Analytics Certification (GA4), Google Tag Manager fundamentals, and other recent digital analytics or measurement certifications.