Customer Marketing Manager

OverviewThe Customer Marketing Manager sits on AvePoint's Demand Generation team and plays a critical role in turning customer trust into measurable growth. This role owns the execution and optimization of major customer programs, including the Customer Confidence Program-AvePoint's flagship customer storytelling and advocacy initiative-while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators.This person helps move customers from confidence to championship by embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, campaign execution, and revenue alignment.Key ResponsibilitiesWorking with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference)Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups.Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovationPartnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical playsProject-managing stories end-to-end: discovery → narrative → approvals → production → activationEnsuring customer content is positioned as thought leadership and mission impact, not product promotionNavigating legal, compliance, and approval workflows to remove friction and scale participationDelivering advocacy assets in campaign-ready formats that can be reused across digital, ABM, events, lifecycle, and sales enablementEmbed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content)Support late-stage sales motions with customer assets such as case studies, references, testimonials, and peer validationPartner with Product Marketing to align customer confidence stories to key solutions, use cases, and GTM prioritiesWork closely with Sales, Field Marketing, and ABM teams to support strategic accounts and deal accelerationPartner with Lifecycle and Digital teams to incorporate customer proof into nurture, email, and paid programsAlign with Customer Success to ensure initiatives are customer-first, value-driven, and mutually beneficialContributing to customer education programs and providing opportunities to create forums for existing customer advocacy Measurement & OptimizationTrack and report on program performance, including pipeline influence, opportunity acceleration, and engagementAnalyze which customer stories, formats, and motions perform best and optimize accordinglyHelp establish best practices and repeatable frameworks for customer marketing within Demand Gen Qualifications Required4-6+ years of experience in Customer Marketing, Demand Generation, Field Marketing, or B2B SaaS MarketingProven experience supporting or running customer-focused initiatives tied to revenue impactStrong project management skills with the ability to coordinate across multiple teams and stakeholdersAbility to translate customer outcomes into compelling, campaign-ready narrativesData-driven mindset with comfort measuring pipeline influence and program performanceCreative, story-telling approach with a passion for highlight customers' key winsCommunication skills: Collaborate effectively across teams and present findings clearly.Technical proficiency: Comfort with analytics platforms, marketing technology, and AI-powered tools.Understanding of demand gen objectives and how social contributes to awareness, engagement, and lead generation.Ability to measure performance and optimize campaigns accordingly.Comfort working cross-functionally to amplify larger initiatives.Knowledge of B2B buyer personas and how to adapt messaging by platform. PreferredExperience in B2B SaaS, enterprise technology, or data/security-focused organizationsFamiliarity with ABM, lifecycle marketing, or sales-aligned GTM motionsExperience supporting customer advocacy, reference, or review programsHands-on experience with tools such as Marketo, Salesforce, Asana, or similar platformsThe Salary Range for this role is $90,000 - $100,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions-apply even if your expectations fall outside the range.