Director of Brand & Corporate Marketing- San Jose, CA
Director / Sr. Director, Brand & Corporate MarketingLocation: San Jose, CA (On-site)Company: NileThe RoleWe are seeking a Director of Brand & Corporate Marketing to define, build, and scale Nile’s brand as a category leader in next-generation networking and security.This is a highly visible, strategic leadership role reporting to the CMO, responsible for shaping Nile’s narrative, elevating brand presence, and driving integrated marketing efforts across creative, web, corporate communications, and content/campaigns.You will lead a multidisciplinary team and partner closely with Product Marketing, Demand Gen, Sales, and Executive Leadership to bring a bold, differentiated story to market.Responsibilities Brand Strategy & PositioningOwn and evolve Nile’s brand strategy, voice, and visual identity Define and operationalize a category narrative that challenges legacy networking and security paradigms Ensure consistency and excellence across all brand touchpoints Creative & Design LeadershipBuild and lead a high-performing in-house creative team (design, video, digital) Set the bar for world-class storytelling and visual execution Oversee brand systems, guidelines, and scalable creative processes Website & Digital ExperienceOwn Nile’s website as a primary growth and storytelling platform Drive continuous optimization across UX, messaging, SEO, and conversion Partner with Demand Gen to improve funnel performance and engagement Content & Integrated CampaignsLead the development of high-impact content (thought leadership, customer stories, executive narratives) Orchestrate integrated campaigns that build awareness and support pipeline generation Elevate Nile’s voice in key industry conversations (security, networking, NaaS) Corporate Communications & PRShape Nile’s corporate narrative across media, analysts, and industry influencers Drive PR strategy, executive visibility, and speaking opportunities Manage crisis communications and reputation management when needed Cross-Functional Leadership and Enablement Partner with Product Marketing on positioning and launches Align with Demand Gen to ensure brand fuels pipeline Collaborate with Sales and Partners to strengthen field messaging and enablement assetsQualificationsA strategic brand builder and enabler who has helped scale a B2B tech company (preferably in networking, security, SaaS, or infrastructure) Equally comfortable setting vision and rolling up your sleeves A storyteller at heart who can translate complex technology into compelling narratives A creative leader with a strong eye for design and user experience Data-informed, with a strong grasp of digital performance and metrics Experienced in managing and developing high-performing teams