VP of Sales - Home Category

Location: Flexible / National Travel RequiredTravel: ~30–40% with regular, in-person leadership across four showrooms (Maine, Boston, Washington DC, San Francisco) and required presence at headquarters in Auburn, Maine (minimum 6x per year, with increased time onsite during the first year)Role OverviewThe VP of Sales is a high-impact, hands-on leader responsible for accelerating revenue in the Home category by owning retail showroom performance, elevating the customer experience, and driving day-to-day sales execution. This role leads a growing omnichannel business with direct oversight of all showrooms, the call center, and the full customer journey, from first touchpoint to post-delivery service. This role will report to the CEO and sit on the Executive team.This is a role for a builder—someone energized by proximity to the work, committed to operational and cultural excellence, and skilled at leading from the front. Rather than managing from a distance, this leader thrives on immersion in the business: engaging regularly with field teams, identifying opportunities, and implementing solutions directly.Success in this role requires a unique balance of strategy and execution. You'll design scalable systems while actively operating within them. You'll lead by example—partnering across departments, coaching on the floor, and setting a high bar for performance and accountability. As a key collaborator with the Chief Brand Officer and Marketing team, you'll also help ensure every sales moment reflects the voice, values, and promise of the Thos. Moser brand.This is a role of presence, precision, and pride—ideal for a leader who wants to shape not just a team, but the future of a business built on craftsmanship without compromise.Core ResponsibilitiesRevenue Growth & Home Category OwnershipOwn top-line revenue performance for the Home category across all sales channels, with a clear focus on long-term, sustainable growth rooted in customer trust.Translate company growth objectives into clear, actionable priorities for showrooms and the call center—ensuring teams understand not just what success looks like, but why it matters to the customer experience.Maintain a consistent presence in the field to listen, learn, and observe firsthand how customers engage—using those insights to set high standards, reinforce best practices, and elevate confidence and clarity at every point of sale.Strengthen conversion, average order value, and close rates by improving how the story is told, how options are presented, and how customers are guided—so decisions feel informed, considered, and reassuring rather than transactional.Establish disciplined forecasting, pacing, and performance rhythms that create shared ownership of results, clear expectations, and a steady line of sight between daily actions and revenue outcomes.Showroom Leadership & Field ExecutionDirectly oversee and lead all showrooms with regular, in-person presenceSet and enforce standards for: Sales executionClientelingVisual presentationService qualityOperational disciplineCall Center & Omnichannel SalesOwn call center performance as a revenue engineEnsure seamless integration between the call center, showrooms, and digital touchpointsImprove conversion, responsiveness, and customer confidence across all inbound and outbound interactionsPersonally review calls, workflows, scripts, and handoffs to elevate effectivenessCustomer Experience (End-to-End)Own the entire customer journey, from first interaction to post-purchase follow-upSet clear CX standards and ensure consistent execution across locations and channelsUse direct observation, customer feedback, and metrics to drive continuous improvementBalance hospitality-level experience with commercial rigorNew Showroom Strategy & OpeningsLead the strategy, site evaluation, and business case for new showroom openingsPersonally oversee openings from concept to launch, including: Staffing, Training, Sales readiness, Opening playbooksEnsure new locations ramp quickly and reflect brand and performance expectations from day onePeople Leadership (Lean & Direct)Lead, coach, and develop showroom and sales leaders through proximity and clarityEstablish high accountability without bureaucracyRecruit, assess, and manage talent as needed. Build leaders who can execute—but step in directly when execution breaks downRequirementsIdeal Background & ExperienceDemonstrated leadership across multi-unit retail or showroom leadership experience[DI1]Proven success owning $15M+ in revenue responsibilityDemonstrated ability to: Turn around underperforming locationsImprove KPIs (conversion, AOV, NPS, productivity)Build discipline without killing cultureExtensive experience opening and scaling physical locationsStrong omnichannel fluency (showrooms + call center + digital)Comfortable operating with limited resources and high expectationsWilling and energized to travel extensively and be on the floorJ-18808-Ljbffr