Marketing assistant/analyst II

Job Title: Marketing assistant/analyst II About Kyyba: Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Job Description **Fully Remote Position** Job Title Marketing Analytics Specialist Role SummaryThe Marketing Analytics Specialist is responsible for transforming marketing data into actionable insights that improve campaign performance, pipeline visibility, and strategic decision-making. This role partners closely with the Marketing Automation team, Digital Campaign Managers, Salesforce/IT teams, and business stakeholders to build dashboards, manage marketing data structures, and ensure high-quality reporting across platforms including Snowflake, Salesforce, Salesforce Marketing Cloud, Salesforce Data Cloud, Datorama and Power BI.This role combines hands-on analytics execution with strong data management, data quality, and stakeholder collaboration skills, supporting both day-to-day reporting and longer-term analytics maturity. Key Responsibilities Marketing Analytics & ReportingDesign, build, and maintain Power BI dashboards to support marketing performance reporting, including campaign performance, funnel metrics, lead lifecycle, attribution, and audience insights.Translate business questions into clear KPIs, metrics, and reporting views aligned to marketing and sales objectives.Perform analysis to identify trends, insights, optimization opportunities, and data-driven recommendations for campaigns and programs.Support executive, leadership, and operational reporting needs with accurate, timely, and well-documented dashboards and metrics. Salesforce, Marketing Cloud, and Data Cloud SupportCreate and maintain Data Extensions in Salesforce Marketing Cloud to support audience segmentation, campaign analysis, and reporting needs.Support Salesforce Data Cloud use cases by contributing to data model alignment, calculated insights, and audience-related reporting requirements.Partner with Marketing Operations and IT to ensure data flows across Salesforce CRM, Salesforce Marketing Cloud, Data Cloud, Snowflake, and Power BI are accurate, timely, and analytics ready.Validate and troubleshoot data discrepancies across Salesforce, Marketing Cloud, Data Cloud, and downstream reporting outputs.Support documentation of data structures, field definitions, metric logic, and audience-related attributes to ensure consistency across platforms and reports. Data Quality & GovernanceContribute to marketing data governance efforts by helping define standardized metrics, naming conventions, and reporting best practices.Monitor data quality and flag issues related to completeness, accuracy, or consistency.Partner with stakeholders to improve data hygiene and reporting reliability over time. Collaboration & EnablementWork closely with Campaign Managers, Marketing Operations, Marketing Communication, and Analytics teams to align reporting with business needs.Support training and enablement by explaining dashboards, metrics, and insights to non-technical stakeholders.Provide ad hoc analysis for campaigns, pilots, and strategic initiatives as needed. Required QualificationsBachelor's degree in Marketing, Analytics, Business, Information Systems, or a related discipline.3+ years of experience in marketing analytics, business intelligence, or a related analytics role.Hands-on experience with Power BI and Datorama, including data modeling, DAX, and dashboard creation.Experience working with Salesforce CRM data (Leads, Contacts, Campaigns, Opportunities).Experience creating or managing Data Extensions in Salesforce Marketing Cloud or similar marketing automation platforms.Strong SQL or data manipulation skills.Ability to clearly communicate insights and recommendations to technical and non-technical audiences. Preferred QualificationsExperience supporting enterprise marketing organizations or a Center of Excellence model.Familiarity with lead lifecycle reporting, funnel metrics, and campaign performance measurement.Experience working with Salesforce Data Cloud concepts such as unified profiles, calculated insights, or audience data (hands-on or analytical support).Experience working with multiple data sources and integrating them into a centralized reporting layer.Exposure to marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, or similar.Experience with data governance, metric standardization, or analytics documentation efforts. Core Skills & CompetenciesMarketing analytics and performance measurementPower BI and Datorama dashboard developmentSalesforce, Marketing Cloud, and Data Cloud data structuresData modeling and data quality managementCross-functional collaborationStrong attention to detail and documentationAbility to balance strategic thinking with hands-on execution Location: (Indianapolis, IN) Disclaimer: Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, ag e, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Minorities / Females / Protected Veterans / Individuals with Disabilities are encouraged to apply. All employment is decided on the basis of qualifications, merit, and business need." It is the policy of Kyyba to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Kyyba at 248-813-9665 Rewards: Medical, dental, vision 401k Term life Voluntary life and disability insurance Optional Pre-paid legal plan Optional Identity theft plan Optional Medical and dependent FSA Work-visa sponsorship Opportunity for advancement Long-term assignment with opportunity for hire by client SELECT AWARDSAn INC 5000 company for 10 yearsCorp! 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