Product Content and Communications Specialist

As an Product Content & Communications Specialist, you will be responsible for creating and executing the internal communications for our organization to ensure operational efficiency and support general communications. You will be responsible for creating and delivering compelling content that engages employees and strengthens the company's culture. You will work closely with key stakeholders to ensure all internal communication is clear, consistent, and aligned with the company's goals and values. Key Responsibilities:Develop and execute product and brand messaging for launches, systems, and core Signature Solar differentiatorsCreate internal communications that support sales enablement, including product summaries, FAQs, and talk tracksBuild and manage content for AI driven search platforms such as ChatGPT and Google, including educational content and structured answersWrite and optimize product pages, landing pages, and supporting website contentIdentify content gaps across AI, product, and customer education and take ownership of filling themCreate FAQs, guides, and educational content that align with how customers search and how AI platforms retrieve answersCreate content that positions Signature Solar as the leading source for solar education, products, and system designWork with product, sales, marketing, and ecommerce teams to ensure messaging is accurate, consistent, and alignedCreate internal communications that support sales enablement, including product summaries, FAQs, and talk tracksMaintain organized content across internal and external channels, ensuring clarity and accessibilityRequest and coordinate supporting content when needed to support messaging and content initiativesDevelop product and brand messaging that clearly communicates Signature Solar's differentiatorsMeasure content effectiveness and improve performance based on data and feedbackAll other duties assigned Qualifications:2-5 years of experience in content, product marketing, communications, or a related fieldStrong writing and editing skills with the ability to create clear, structured contentExperience developing product, educational, or FAQ style contentAbility to translate complex concepts into simple, clear explanationsStrong organizational and project management skills with the ability to manage multiple prioritiesExperience creating or experimenting with structured content designed to answer questions or support AI generated responsesStrong interest in AI driven search with demonstrated initiative in exploring how platforms such as ChatGPT and Google surface contentAbility to think in terms of questions, answers, and content structure rather than traditional marketing assetsExperience working with cross functional teams such as product, sales, or marketingFamiliarity with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO (Search Engine Optimization) and content strategy preferredCandidates should be prepared to discuss how they would create content that performs in AI driven searchCandidates should be able to demonstrate examples of content they have created that explain complex topics clearly Physical Requirements:This position may require the ability to perform tasks that involve sitting, standing, walking, lifting 25+ lbs, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodation. EEO Statement: The Company is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.