Director of Marketing

POSITION PURPOSE The Marketing Director will lead our company's marketing efforts. You will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies and building awareness and positioning for our company's brands. You will work closely with our sales department to develop a strategy to maximize profits and market share.POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Lead, manage and coordinate marketing department.Evaluate and develop our marketing strategy and marketing plan.Plan, direct, and coordinate marketing and public relations efforts.Communicate the marketing plan.Research demand for our products and services as well as competitors.Content vision, intuition, design and writing.Oversee social media marketing strategy and content marketing.Coordinate marketing projects from start to finish.Develop campaigns including digital and print brochures, direct mail, Mail Chimp, social media.Understand and develop budgets and finance, including expenditures, return-on-investment and profit-loss projections.Company website, CRM and vehicle refresher.Building brand awareness and positioning.Sales Team Collaborator, supporting sales and lead generation efforts.Organize company trade shows, conferences, and major events. SUPERVISORY RESPONSIBILITIES Supervises applicable Marketing team members.EDUCATION AND/OR EXPERIENCE Bachelor's degree in business, marketing or communications.B2B and B2C experience. Proven work experience running a marketing team and marketing campaigns.High competency in project and stakeholder management.Must possess strong customer service skills, a positive and professional attitude.Effective time management skills and the ability to multitask.Strong copywriting skills.Proven ability to manage budgets.High competence in project and stakeholder management.Experience with digital marketing platforms, social media marketing, content marketing and CRM (NetSuite preferred).Competency in Microsoft applications including Word, Excel, and Outlook. KNOWLEDGE, SKILLS, AND ABILITIES Ability to communicate with excellence both verbally and in writing.Ability to work in a fast-paced, deadline-oriented environment.Ability to input detailed and accurate data into computers, tablet or phone.Ability to prioritize, organize, and work independently.Professional and proactive work ethic. PHYSICAL DEMANDS Ability to read reports, orders, and other documentation.Ability to see and read reports, and other documentation; an ability to hear; and an ability to use fingers to handle paper and input data into computers.This position may require limited exposure to a manufacturing/warehouse environment.