Meta Ads Specialist

Job Description ABOUT RYZE AGENCYRyze Agency is a fast-growing boutique digital marketing agency managing a growing portfolio of health, wellness, and consumer brands. We're part of a two-city agency family alongside Jekyll + Hyde Labs — a Detroit-based, full-service CPG and direct response agency founded in 1996 that has helped 100+ brands generate billions in sales through TV, infomercials, and retail launches. Together we bring the firepower of a major agency network with the speed and focus of a boutique.Curious about where we're headed? Check out our eCommerce Guide to the Galaxy before you apply — it'll give you a feel for how we think: https://www.amazon.com/dp/B0GS3P4S9K?binding=paperback&searchxofy=true&ref_=dbs_s_aps_series_rwt_tpbk&qid=1779315102&sr=8-1THE ROLEWe're looking for a Meta Ads Specialist who lives in the numbers but understands the bigger picture. We already have automation doing the routine work — what we need is someone sharp enough to know what good looks like, decisive enough to act on data fast, and accountable enough to own the outcome. This is a high-trust role for someone who doesn't need to be managed.WHAT YOU'LL DOBuild, launch, and manage paid campaigns across Meta (primary), Google, and other relevant platformsMonitor performance daily and optimize budgets, targeting, creative, and bidding with urgencyOwn pacing and efficiency, no surprises at end of monthWork alongside AI-powered media tools, know when to trust them and when to step inPartner with creative teams to brief, iterate, and improve ad creative based on performance dataDesign and execute structured A/B tests across creative, audiences, offers, and funnelsTranslate performance metrics into clear, actionable takeaways for internal teams and clientsStay current on Meta platform changes and best practices and move on them quicklyWHAT WE'RE LOOKING FOR2–4+ years of hands-on paid media experience, agency background strongly preferredDeep fluency in Meta Ads Manager; Google Ads and analytics platforms (GA4, Triple Whale, or equivalent) a strong plusStrong analytical mind, you look at a dashboard and know what to do nextYou understand the relationship between creative, targeting, and conversion, not just dashboardsClear communicator who can explain results without jargon or excusesCurious about AI tools and how they're changing media buying and already experimenting with themHealth, wellness, eCommerce, or DTC experience a bonusHigh standards for your own work and a low tolerance for sloppy executionYOU AREA systems thinker who builds frameworks, not just campaignsAccountable, you own outcomes not just activitiesSomeone who catches problems before being told something is brokenDecisive under pressure with incomplete informationIndependently motivated, you know what needs to get done and you do itWHAT SUCCESS LOOKS LIKECampaigns are well-structured, actively optimized, and improving month over monthClients understand where their ad dollars are going and whyCreative testing is consistent and informed by real performance dataBudgets are paced correctly and issues are caught early, never lateThe team trusts your instincts and relies on you as the paid media authorityWHAT WE OFFERCompetitive salary commensurate with experienceHybrid work environment based out of Fort Lauderdale, FLAccess to cutting-edge AI tools and a team that takes innovation seriouslyReal ownership, your decisions directly drive client results and agency growthA culture that rewards sharp thinking, independence, and people who take initiativeCompany DescriptionRyze Agency is a fast-growing boutique digital marketing agency with a portfolio of health, wellness, and consumer brands — and a sister company, Jekyll & Hyde, in Detroit. We've built AI-powered infrastructure, automated campaign systems, and performance workflows that put execution on autopilot so our team can focus on what actually moves the needle. We're expanding, and we hire people who are genuinely excited to be at the front of that.We believe the future belongs to the curious—those agile enough to adapt, test, and evolve as the landscape changes. Curiosity is a competitive advantage, and at Ryze, it's part of the job description.Are you curious?Company DescriptionRyze Agency is a fast-growing boutique digital marketing agency with a portfolio of health, wellness, and consumer brands — and a sister company, Jekyll & Hyde, in Detroit. We've built AI-powered infrastructure, automated campaign systems, and performance workflows that put execution on autopilot so our team can focus on what actually moves the needle. We're expanding, and we hire people who are genuinely excited to be at the front of that. \r\n\r\nWe believe the future belongs to the curious—those agile enough to adapt, test, and evolve as the landscape changes. Curiosity is a competitive advantage, and at Ryze, it's part of the job description.\r\n \r\nAre you curious?