Social Media Lead

Posting DetailsPosition InformationJob TitleSocial Media LeadWorking TitleDigital Media CoordinatorPosition TypeStaffDepartmentCommunications and MarketingPosting Number201201641Full or Part TimeFull TimeBenefit EligibleYesIf Other, Please Explain:Tenure/Non-Tenure TrackNon-Tenure TrackSalary Basis12 monthIf Other, Please Explain:Position Summary InformationResponsibilitiesDelta State University is seeking a creative, collaborative, and results-driven Social Media Lead to shape and manage the university's voice across key social media platforms. This role will be a central player in the Marketing and Communications team, helping define and execute strategies that increase awareness, build community and drive prospective student engagement. The Social Media Lead position is a full-time, 12-month position that provides targeted outreach to increase engagement and brand awareness for Delta State University.The Social Media Lead will oversee all institutional accounts (including Instagram, Facebook, X/Twitter, and LinkedIn), partner with a small content team on reels and stories, collaborate with departments across campus and produce reports tied to institutional goals. The position reports to the Chief Marketing Officer and works closely with a growing team of creatives, freelancers, and cross-departmental partners.Key responsibilities include, but are not limited to:• Develop and maintain an engaging and strategic content calendar• Create and post daily content, including copy, images, and short-form video• Manage and partner with content creators and student storytellers to amplify campus life• Track engagement metrics, generate quarterly performance reports, and align strategy with enrollment and reputation goals• Monitor trends and emerging tools to keep Delta State's content relevant and shareable• Respond to messages and comments in a timely and professional manner• Collaborate on paid digital campaigns and support university initiatives (e.g., events, recruitment, academic spotlights)• Communicate DSU's brand through storytellingThis is an ideal role for someone who can think like a marketer, write like a human, and post like a pro.QualificationsRequired QualificationsBachelor's degree2+ years of experience managing institutional or brand social media accountsDemonstrated understanding of Instagram, Facebook and storytelling through videosStrong writing and editing skills with a clear, engaging toneAbility to manage multiple projects with attention to detail and deadlines Preferred Qualifications:Experience working in higher education or youth-focused brandsProficiency with tools such as Canva, Adobe Creative Suite or similarFamiliarity with reporting tools such as Sprout and Meta Business SuiteAbility to collaborate with student creators and manage content interns SalaryCommensurate with experience, qualifications, and university's resources.Minimum QualificationsBachelor's degree;Knowledge of video editing software;Knowledge and understanding of platforms including Facebook, Instagram, X, YouTube, and other emerging platforms;Knowledge of online marketing methods and resources;Ability to think creatively and strategically and write for a variety of audiences using various forms of messaging; andMust be a United States citizen or have legal authorization to work in the United States.Preferred QualificationsSpecial Instructions to ApplicantsOptional: Please submit 2-3 reference lettersAdditional InformationABOUT COMMUNICATIONS AND MARKETINGThe Delta State University Office of Communications and Marketing provides news coverage, photography, videography, graphic design, branding, and web design for the University at large. The goal is to exhibit Delta State's excellence across the region, state, and beyond. The team is a creative, energetic group committed to maintaining a standard of excellence while implementing new, creative ways to communicate in a digital environment.Posting Detail InformationOpen Date08/05/2025Close DateOpen Until Filled