Product Marketing Lead

Who We AreHealthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.What You’ll Do Build and Continuously Refine the US Value PropositionDefine who we’re for in the US, what pain we solve, and why we winTranslate complex healthcare, AI, and workflow realities into clear, buyer-led messagingPressure-test positioning in real conversations and refine it continuouslyMake hard calls, update quickly, and keep moving — clarity over perfection Competitive Intelligence & Market Reality (Core to the Role)Develop a live, evolving understanding of the US competitive landscape, including: Incumbents and legacy platforms, point solutions and emerging players, internal builds and “do nothing” status quo Ground competitive insight in daily exposure to the field: listening to sales calls, joining customer and prospect conversations, running frequent win/loss debriefsTrack how competitive narratives shift over time and respond quicklyMaintain living competitive assets that evolve as the market evolves: battlecards, objection-to-response frameworks, competitive positioning narratives, Use competitive intelligence to continuously sharpen: Value proposition and messaging, sales talk tracks and enablement, Website and external storytelling, Category framing in the US market Deal-Critical Enablement (Built, Tested, Improved)Build enablement that helps teams win deals now: Pitch decks and talk tracks, objection handling and competitive framing, one-pagers and product collateral Put assets in the field quickly, gather feedback, and improve themEnsure sales can confidently tell the story without you in the room Own and Iterate on US StorytellingLead US-specific website and product page copyShape and refine customer stories or lighthouse narrativesKeep pitch, site, and field conversations aligned as the story evolvesBalance ambition with credibility in a regulated, high-trust market Be the Voice of the US Market InternallyBring frequent, actionable insight on buyers, competitors, and objections to leadershipFeed market and competitive learning directly into Product, Sales, and MarketingHelp the company develop a sharper instinct for the US market over timeWhat "Good" Looks Like Every week, our messaging is clearer and more confidentSales conversations get sharper as competitive understanding deepensEnablement improves through use, not theoryThe website and collateral evolve as we learn, not in big, infrequent rewritesThe organization feels increasingly aligned on how we compete in the USWhat We're Looking ForSenior product marketer with real US healthcare experienceHas personally built positioning, messaging, and competitive enablementComfortable being close to deals, objections, and uncomfortable truthsExceptional writer with strong narrative instinctsFast, decisive, and energized by continuous iterationBased in New York to work with our in-office team face-to-faceThe way we work Build to LastWe design for safety and reliability so clinicians, patients, and our teams can trust what we build every day. Own Your PracticeIdeas rise on merit, not title, and everyone shares responsibility for the standards we set together. Move Fast, Stay SteadyWe move quickly but never at the cost of trust. Progress only matters if people can depend on what we make. Make Others BetterHonest feedback, steady support, and shared growth keep our teams improving together.Why you will flourish with us 🚀?In office to collaborate with like-minded professionalsHealthcare, Dental, Vision benefit options401k with 3% matchPersonal development budget of $500 per annumBecome an owner, with shares (equity) in the company, if Heidi wins, we all winThe rare chance to create a global impact as you immerse yourself in one of the leading healthtech startupsThe opportunity to fast track your startup career!Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.Compensation Range: $135K - $165K