GTM Engineer

About HeyGenAt HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.Learn more at www.heygen.com. Visit our Mission and Culture doc here.About the RoleHeyGen is building a modern, AI-native revenue motion where product usage and customer behavior inform how and when sales engage. We are looking for a GTM Engineer to take ownership of how revenue moves through HeyGen. This role focuses on building and maintaining the systems that power how we capture demand, qualify interest, and route high-value leads using inbound and product-driven signals.This role sits at the intersection of product, data, and sales. You will be responsible for how revenue signals are defined, operationalized, and surfaced across the business, with a focus on inbound intake, qualification, and routing. We’re looking for someone fluent in modern GTM tooling, comfortable with system design, and willing to challenge existing patterns to build something better.This opportunity here is to define how revenue operations scale inside a high-growth AI company. This is a hands-on, systems-oriented role suited for someone who has built GTM Engineering foundations at a growing SaaS company.Reporting directly to the CFO, you’ll have wide scope and visibility.What You’ll OwnOwn how inbound and product-driven revenue signals are captured, classified, and routedDefine what constitutes sales-worthy intent and ensure those signals are acted on quickly and consistentlyPartner with product and data teams to operationalize behavioral and usage data for GTM useBuild and maintain workflows for inbound intake, enrichment, scoring, and routingEnsure sales teams receive decision-ready context, not just lead objects, to engage effectivelyDesign and maintain durable revenue workflows that scale as the business growsCollaborate with data and engineering to integrate product behavior into GTM workflowsRationalize and evolve the GTM tooling and automation stack by deciding what to keep, consolidate, or deprecateBring in patterns, playbooks, or tools you've seen work at high-growth SaaS or AI-native orgsMake systems legible, auditable, and able to scale cleanlyOutcomes You’ll DriveInbound and product signals are captured and routed within minutesSales trusts what appears in their pipeline and understands why it is thereThe GTM motion responds dynamically to product behavior and user intentWorkflow logic is clear, stable, and not fragmented across toolsThe revenue systems layer is modern, minimal, and built to support scaleExperience3+ years in Sales or Revenue analyticsHands-on experience building scoring, routing, and enrichment systems from the ground upStrong understanding of CRM object modeling and routing logic — not just form-buildingFluency with modern GTM tooling and automation, including enrichment, outreach, scheduling, and scoring platformsExperience working with product usage data, ideally sourced from a data warehouses or CDPsComfort working directly with SQL, event streams, or data pipelinesAble to bring in best practices and frameworks, not just build what’s askedSalary Range$180,000 – $210,000 + equity + benefitsPlease note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Join us at HeyGen and be part of a team that's reshaping the world of video creation through innovative technology!