Copywriter

Position OverviewThe Copywriter at Millionaire Publishing and StockstoTrade plays a core revenue-generating role within the Creative Team, responsible for producing the full spectrum of front-end and back-end promotional copy used to sell company products and services across both brands. Reporting directly to the Creative Director, this role covers everything from long-form sales promotions and video sales letter scripts to email sequences, upsell copy, SMS messages, and webinar slide decks.This is a high-output, high-accountability position. The Copywriter must internalize the voice and methodology of each brand, translate complex financial and trading concepts into persuasive, accessible marketing language, and consistently meet performance benchmarks that directly impact revenue. All material facts cited in copy must be researched, verified, and compliant with applicable marketing standards before submission.BRANDS, PRODUCTS & SUBJECT MATTER COVEREDMillionaire PublishingEducationMillionaire Publishing is a financial media and education company focused on empowering individual investors and traders with premium research, newsletters, and training programs. Copy produced for this brand may cover, without limitation:Options trading strategies and educationStock market analysis, alerts, and advisory newslettersWealth-building and financial independence contentSubscription membership products and premium upsell tiersLive events, masterclasses, and online training programsStockstoTradeStockstoTrade Is a Professional-grade Stock Scanning And Trading Platform Designed For Active Traders. Copy Produced For This Brand May Cover, Without LimitationPlatform features: scanners, charting tools, news feeds, and trading algorithmsSubscription tiers, free trials, and upgrade pathsTrading education products, courses, and mentorship programsCommunity and challenge programs (e.g., trading boot camps)Webinar and live-event promotional materialsCore ResponsibilitiesFull-Length Sales Promotions & Front-End CopyWrite and edit long-form sales promotions (digital and direct mail style) of 2,000–20,000+ words designed to convert cold and warm traffic into paying customersDevelop compelling big ideas, unique mechanisms, leads, and closes tailored to the target audience’s financial goals and pain pointsProduce space ads and advertorial-style copy for display and native advertising placementsWrite landing page copy for lead generation, product launches, and promotional campaignsCreate order forms and checkout page copy optimized to reduce friction and maximize conversionVideo Sales Letter (VSL) ScriptsWrite full VSL scripts including hooks, story arcs, proof elements, offer stacks, and calls to actionAdapt long-form promotions into VSL format and vice versa, maintaining conversion logic throughoutCollaborate with the Creative Director and production team on scripting, pacing, and on-screen text elementsEmail Sequences & SMS CopyProduce multi-step email sequences for new subscriber onboarding, product launches, evergreen funnels, re-engagement campaigns, and winback seriesDraft full emails in under 20 minutes using AI-assisted workflows, with fewer than 10% requiring major revisionsWrite SMS copy that is concise, compliant, and action-driving; maintain drafting speed under 10 minutes per messageImplement A/B subject line testing, preview text optimization, and CTA variations in coordination with the email marketing teamUpsell, Upgrade & Ancillary CopyWrite upsell and order bump copy for post-purchase and mid-funnel upgrade paths, including one-time offer (OTO) pages and upsell video scriptsProduce lift notes—short, high-urgency letters from a named endorser or authority figure—to accompany primary promotionsWrite banner ads and display creative copy for paid media campaignsCreate downsell and save-the-sale copy to reduce cancellations and retain subscribersWebinar Slide DecksBuild and write full slide deck presentations for live and automated webinar funnels, including educational segments, pitch sequences, objection handling slides, and offer stacksCollaborate with the Creative Director and design team to align copy with visual structure, branding, and slide layoutRevise decks based on webinar performance data, attendee feedback, and conversion metricsFact-Checking & ComplianceVerify all material facts cited in copy—including performance claims, statistics, testimonials, and third-party data—before submitting work for reviewEnsure all claims and disclosures meet applicable FTC marketing guidelines and company compliance standardsCoordinate with the compliance team or Creative Director when claims require review, substantiation, or legal signoffMaintain working knowledge of financial advertising regulations relevant to investment education and trading software marketingStrategic & Collaborative ResponsibilitiesParticipate in kick-off and ideation sessions with the Creative Director and marketing team to develop campaign concepts, big ideas, and offer strategyPresent copy drafts and creative concepts to the Creative Director; iterate based on structured feedbackCollaborate cross-functionally with designers, email marketers, media buyers, and product managers to ensure cohesive campaign executionContribute to copy swipe files, brand voice guides, and internal style standardsConduct market and competitor research to identify proven offers, hooks, and angles relevant to the financial trading spaceTrack and report individual copy performance KPIs (open rates, click rates, conversion rates, revenue per email) on a weekly and monthly basisParticipate actively in team meetings and contribute to process improvement initiativesPerform additional related duties as assignedKEY RESULTS / KEY PERFORMANCE OUTCOMESPerformance in this role will be evaluated against the following benchmarks:MetricTargetEmail copy drafting speedUnder 20 minutes per emailEmail revision rateFewer than 10% requiring major revisionsSMS copy drafting speedUnder 10 minutes per messageFile organization & naming conventions100% compliance at all timesPerformance reportingWeekly and monthly KPI reports submitted on scheduleA/B testingActive testing cycles maintained across email and promotional assetsFact-checking complianceZero unsubstantiated material claims submitted for reviewCross-team communicationProactive daily updates; participation in all team meetingsRequiredQUALIFICATIONS & SKILLSProven experience writing direct-response copy, including long-form sales promotions, VSLs, email sequences, and/or upsell copyDemonstrated ability to write persuasive, original, and brand-consistent copy under deadline pressureStrong command of direct-response principles: AIDA, big idea development, unique mechanisms, proof stacking, and offer constructionProficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) for copy drafting and ideationStrong copy editing and proofreading skills; meticulous attention to factual accuracyAbility to manage multiple projects and deadlines simultaneously without sacrificing qualityExcellent organizational skills; adherence to file naming conventions and project management systemsProficiency in Microsoft Office Suite (Word, PowerPoint) and Google Suite (Docs, Slides, Sheets)PreferredFamiliarity with financial markets, trading, or investment education or coaching marketingExperience with email marketing platforms (e.g., Klaviyo, ActiveCampaign, HubSpot)Background in webinar funnel copywriting or pitch deck scriptingEducation & ExperienceHigh school diploma or equivalent required; bachelor’s degree in English, Communications, Marketing, or a related field preferredMinimum 2 years of direct-response copywriting experience; financial, health, or information marketing strongly preferredPortfolio demonstrating a range of copy formats (sales promotions, email sequences, VSL scripts, or similar) required for considerationWORK ENVIRONMENTMillionaire Publishing and StockstoTrade operate in a distributed, fully remote work environment. Team members are expected to be highly self-directed, detail-oriented, and proactive communicators. The Copywriter must maintain reliable availability during core collaboration hours, meet all project deadlines, and engage consistently with team channels and project management tools.EQUAL OPPORTUNITY EMPLOYMENTMillionaire Publishing and StockstoTrade are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.AT-WILL EMPLOYMENTEmployment with Millionaire Publishing and StockstoTrade is at-will, meaning either the employee or the Company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law. Nothing in this job description constitutes a contract of employment or a guarantee of continued employment.Job Description DisclaimerThis job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice to meet the needs of the organization.CONFIDENTIALITYThe Copywriter may have access to confidential and proprietary information belonging to Millionaire Publishing and StockstoTrade, including but not limited to creative assets, business strategies, customer data, promotional materials, and internal processes. The employee is expected to maintain strict confidentiality with respect to all such information during and after employment, in accordance with any confidentiality or non-disclosure agreements in effect.