Digital Media Buyer Paid Social & Search

ABOUTFACE FOUNDRIÉ is the focused facial bar redefining how people think about skincare. With 70 locations and growing, we're a self-funded, fast-moving franchise brand with big goals.We're building something real, and we need sharp, hungry people to build it with us.THE ROLEWe're looking for a mid-level media buyer to own paid performance across core channels like Meta and Google. This isn't a set-it-and-forget-it role. You'll be in the accounts every day: building, testing, analyzing and optimizing campaigns that drive new client acquisition, membership growth and franchise awareness at scale.You'll be directly responsible for hitting acquisition and efficiency targets across markets, not just managing campaigns. You'll also help evolve our paid media strategy beyond core channels, including programmatic like CTV and other emerging platforms.You'll report to our Digital Marketing Manager and work closely with the broader marketing and creative teams to connect the dots between creative and conversion.WHAT YOU'LL OWNDay-to-day management of Meta (Facebook/Instagram) and Google (Search, Display, YouTube) ad accountsOwn the full campaign lifecycle from strategy through execution and optimizationAudience strategy across prospecting, retargeting and lookalikesOwn budget pacing & allocation across markets to hit growth and efficiency targetsA/B testing across creative, copy, audiences and landing pagesIdentify what's working and continuously optimize performance across campaignsTurn performance data into clear insights and action plans the team can act onPartner with the creative team to brief and iterate on paid-specific assetsStay ahead of platform changes, algorithm updates and new ad productsExecute and optimize programmatic campaigns (including CTV) to drive efficient reach and incremental growthTest and scale new paid channels and activations beyond Meta and Google as the business growsWHAT YOU BRING3–5 years of hands-on paid media experience with proven, direct ownership of Meta and Google accountsDeep familiarity with Meta Ads Manager, Google Ads and GA4Track record managing $50K+ monthly ad spend (franchise, multi-location, or consumer brand experience a plus)Strong understanding of ROAS, CPA, CPL and LTV and how to actively improve themAbility to clearly communicate performance, insights and next steps to non-technical stakeholdersCreative eye: you can spot a winning asset before the data tells youSelf-directed with experience owning performance and making decisions that drive resultsExposure to or experience with programmatic media buying (CTV, display, or platforms like The Trade Desk or DV360), with a proactive approach to testing and scaling new channelsBonus: experience with franchise brands, beauty/wellness, or membership-based businessesLOCATIONOpen to remote, hybrid and/or local applicantsJ-18808-Ljbffr