Marketing and Advertising Specialist

Who we are: US Fire Pump is the industry leader in developing, manufacturing, and distributing custom designed industrial firefighting pumps, water supply units, and heavy-duty fire apparatus. Our primary mission is to protect the lives of the public and fire industry personnel while limiting property damage. US Fire Pump also maintains the largest industrial Emergency Response Team and equipment assets in the world. Job Overview: The Marketing and Advertising Specialist is responsible for developing and implementing marketing strategies that promote products and services, and that advertise upcoming events and announcements pertaining to US Fire Pump Company. They will work in close coordination with the sales team to identify target markets of opportunity, and create campaigns that effectively reach and engage with potential customers and generate new leads. They will also manage the company’s social media pages and websites to help increase community engagement and public awareness. They must have a strong understanding of marketing principles, content creation, social media management, and analytical skills. Key Responsibilities: Develop and execute marketing plans and campaigns Understand industry trends and technical product information Maintain and manage multiple social media accounts and company websites Create content through photography, videography, and editing software Ensure Search Engine Optimization (SEO) for US Fire Pump Company brands Coordinate advertising and marketing materials for trade show activities and other community events Conduct market research and trends analysis to identify target audiences and generate new leads Author articles and company newsletters Manage relationships with external vendors and agencies Experience Required: Minimum of 3 years of experience in marketing and/or advertising roles Strong knowledge of marketing principles and practices Experience with social media management and functionality Detail-oriented with a strong understanding of organizational vision and mission Ability to analyze data, identify market trends, and make recommendations Excellent communication and interpersonal skills Benefits: 401K with company match Health, Vision, Dental, Life, Accident Long-term and Short-term Disability, Specified Disease Paid vacation and holidays Work Environment: Office setting within a manufacturing facility Regular interaction with internal teams and external contacts Fast-paced environment requiring multitasking and attention to detail Job Type: Full-time