Head of Marketing, Growth Marketing

Head of Marketing, Growth MarketingAbout the CompanyInnovative virtual care company specializing in treatment for complex chronic patientsIndustryHospital & Health CareTypePrivately Held, VC-backedFounded2023Employees11-50Funding$6-$10 millionAbout the RoleThe Company is seeking a Head of Marketing to lead a significant transformation and growth phase. The successful candidate will be the first marketing leader, with the opportunity to build and scale the marketing engine from the ground up. This role is pivotal in the company's evolution from a product-focused to an education-first model, with a strong emphasis on positioning as an authority in the wellness category. Key responsibilities include architecting and executing acquisition and growth strategies, relaunching affiliate and influencer programs, and owning the go-to-market for a flagship course. The role demands a strategic thinker, data-driven yet creative, and a passion for transformation marketing. The ideal candidate will have a proven track record in scaling brands, deep expertise in various marketing disciplines, and a genuine interest in health and wellness. Applicants for the Head of Marketing position at the company should have a minimum of 5 years' experience in a similar role, with a focus on DTC or consumer brands, particularly in the health and wellness sector. The role requires a leader with a hands-on approach, experience in paid acquisition, SEO, content marketing, and CRO, as well as a background in email/SMS marketing and automation. A successful candidate will have a history of launching and scaling influencer, affiliate, or referral programs, and experience in launching digital products or courses. The company values a candidate who is passionate about health and wellness, and who has a genuine interest in the topics of red light therapy, sleep optimization, circadian rhythms, or biohacking. The role is not for the faint-hearted; it is a fast-paced, high-impact opportunity for a marketer who is ready to take on the challenge of redefining a brand and leading it to new heights.Hiring Manager TitleFounderTravel PercentLess than 10%FunctionsMarketing