Manager, Upstream Marketing - Total Joints

The Manager, Upstream Marketing is a critical role within the Stryker Orthopedics Instrument – Total Joint portfolio, working closely with Research & Development and Business Development. This role is responsible for leading across people, processes, and projects, as well as developing a high-performing team of upstream marketing specialists. The team will capture and translate market insights, Voice of Customer (VOC), and Voice of Sales into actionable strategies to determine commercial viability and ensure we are solving clinical problems for our customers.This position is based in Kalamazoo, Michigan. You will be required to travel up to 40% domestically and internationally.What You Will DoAdvise on the organization’s major competitorsAnticipate and understand the types of competition that may arise in the futureMonitor market activity, penetration, and competitive wins or lossesIdentify new customer groups and tailor marketing strategies to meet current and prospective needsBuild relationships with key opinion leaders and establish connections with emerging thought leadersAnalyze unmet needs to identify product and service opportunities; summarize qualitative and quantitative research and draw actionable conclusionsTranslate customer input into unmet needs and evaluate key assumptions and variables in market research conclusionsIdentify market trends and proactively adjust strategies based on the healthcare environmentRaise coworkers’ awareness of industry standards, practices, and guidelinesManage and lead the new product development process (NPDP) from start to finish, engaging key internal stakeholdersCollaborate cross-functionally to support the NPDP processLead execution strategy for the defined portfolioCommunicate long-term portfolio strategy to key stakeholders to drive organizational alignmentPartner with R&D to anticipate future needs and required strategic assetsPartner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analyses to support clinical claimsAlign customer acquisition and retention strategies with broader portfolio strategyAlign segment strategy with overall business strategyDefine category strategies based on the business lifecycle stageGuide teams in targeting customers based on total market potential and opportunityContinuously monitor and communicate market trends and recommend strategic actionsEstablish benchmarks and document key assumptions when developing forecastsLead the development and integration of product lifecycle management (PLCM) plansManage pricing strategies and ensure alignment with business unit goalsMonitor effectiveness of marketing channels and campaignsDefine key criteria for evaluating business performanceContribute to establishing company and industry best practices for performance analysisRequiredWhat you needBachelor’s degree8+ years of work experience4+ years of experience in the medical device industry (sales, marketing, business development, or R&D preferred)PreferredMBA preferredClinical experience in an operating room environmentExperience with Big Picture Framework is a plusExperience with pre-commercialization planning2+ years of people management experienceExcellent presentation and interpersonal communication skillsStrong analytical and problem-solving abilitiesAbility to manage multiple projects while meeting established timelinesAbility to influence without formal authorityAbility to work within complex interdivisional procedures and policiesProficiency in Microsoft Office (Excel, Word, PowerPoint)United States of America Pay Ranges:USN: $118,000 - $196,700 USD AnnualView the U.S. work location and transparency guide to find the pay range for your location.Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.