Analytics Manager

LERMA/ is a multicultural advertising agency that channels creativity for good. Our Data and Analytics team empowers insight-driven creativity by transforming data into actionable intelligence. We close the gap between information and impact, turning numbers into narratives that inspire smarter strategies, more relevant storytelling, and measurable growth. Role OverviewThe Analytics Manager leads the development and execution of measurement strategies that drive smarter marketing decisions and improved campaign performance. This role is responsible for translating complex data into strategic insights, guiding analytics best practices, and ensuring accurate and scalable measurement across digital channels.As a key partner to media, strategy, and creative teams, the Analytics Manager provides leadership in data-driven decision-making while mentoring analysts and ensuring high-quality deliverables across projects. What Will Your Day Look Like?As an Analytics Manager, you will lead both the strategic direction and execution of analytics initiatives by connecting data, technology, and business objectives to drive measurable impact.·     Lead the development of measurement strategies and frameworks aligned with client and business goals.·     Oversee and guide tracking implementations across platforms such as Google Analytics 4 (GA4), Google Tag Manager GTM, and related tools to ensure accurate and scalable data collection.·     Direct the design and evolution of dashboards and reporting solutions using Looker Studio, Tableau, or Power BI to ensure insights are clear and actionable.·     Analyze cross channel marketing performance including paid media, organic, email, and web to identify trends, opportunities, and optimization strategies.·     Translate complex data into strategic recommendations that influence campaign direction, audience targeting, and overall return on investment.·     Own the development and delivery of client-ready analyses, reports, and presentations that clearly communicate performance, insights, and recommendations.·     Serve as a primary client-facing point of contact for analytics, presenting findings and providing strategic guidance to stakeholders.·     Partner closely with media, strategy, and creative teams to define key performance indicators, success metrics, and measurement approaches across campaigns.·     Ensure data integrity through regular audits, troubleshooting, and collaboration with engineering and development teams.·     Lead testing and optimization initiatives by guiding experiment design, measurement approaches, and interpretation of results.·     Mentor and support junior analysts by providing guidance on analysis, tools, and best practices·     Manage multiple projects and priorities while ensuring timelines, quality, and stakeholder expectations are met What Do You Bring to the Table?·     Five to seven or more years of experience in digital or marketing analytics, preferably in an agency environment.·     Proven experience leading analytics initiatives and developing measurement strategies across digital channels.·     Strong experience working in client facing roles, with ownership of presenting analyses, insights, and recommendations to stakeholders.·     Strong ability to translate complex data into clear and actionable insights and strategic recommendations.·     Deep experience with analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, or Customer Journey Analytics.·     Advanced knowledge of tag management systems such as Google Tag Manager or Tealium and tracking implementation best practices.·     Expertise in building and guiding dashboard and reporting development using Looker Studio, Tableau, or Power BI.·     Strong understanding of paid media, social, display, email, and search performance metrics and optimization levers.·     Experience developing and implementing campaign tracking strategies including UTM frameworks and conversion measurement plans.·     Proficiency working with data tools and querying datasets such as SQL or BigQuery.·     Experience with attribution models, key performance indicator development, and marketing performance frameworks.·     Strong leadership, communication, and presentation skills with the ability to influence both technical and non-technical stakeholders.·     Experience mentoring or managing junior team members.·     Detail oriented and strategic thinker with strong problem-solving skills. What We Offer·      Competitive salary based on experience.·      Comprehensive benefits package, including medical, dental, and vision.·      401(k) and annual profit-sharing retirement plans.·      Paid time off: company holidays, vacation, and sick leave.·      Paid maternity/paternity leave.·      Annual bonus opportunity.·      A dynamic, creative work environment where your contributions are valued. Note: Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.