Event Marketing

Work Location: Mountain View, CAOn-site: The job requires 100% on-site presence during business hours.Company OverviewxTool is a leader in laser engraving and cutting technology, celebrated for its innovative products for small businesses and creative enthusiasts. With users in 62+ countries, we’ve enabled the creation of more than 30 million projects globally. Founded on a passion for innovation, xTool is driven by a mission to simplify the creative journey. xTool platform empowers everyone—from home crafters to small business owners—by combining cutting-edge technology with user-friendly design. At xTool, creativity knows no limits. With relentless innovation, we’re committed to bringing the joy of creation to more people. Create. Innovate. Inspire.Role OverviewWe are seeking a highly motivated Event Marketing Manager to lead the strategy, planning, and execution of our event marketing programs in the U.S. This role will be instrumental in driving brand awareness, customer engagement, lead generation, and community growth through a diverse portfolio of events—including trade shows, owned events, partnerships, and mobile activations.You will play a key role in creating memorable, high-impact experiences that connect our brand with customers, creators, and partners.⸻Key Responsibilities1. Event Strategy & PlanningDevelop and own the U.S. event marketing strategy and calendar aligned with business objectives and product initiativesPlan and manage a diverse mix of events, including industry events, owned experiences, partner activations, and touring/mobile formatsDefine success metrics and track performance across lead generation, brand awareness, and business impactConduct post-event analysis and continuously optimize strategy and ROIManage event budgets to ensure efficient and effective allocation of resources⸻2. End-to-End Event ExecutionLead full-cycle event execution, including venue sourcing, contract negotiation, booth design, logistics, and on-site coordinationServe as the on-site lead for key events, ensuring seamless execution and high-quality deliveryBuild and maintain detailed project plans, timelines, and run-of-show documentationManage external vendors, agencies, and contractors⸻3. Experience & Activation DesignDesign engaging, interactive event experiences that go beyond traditional formatsDevelop hands-on activations, live demonstrations, and immersive brand interactionsPartner with internal teams to drive pre-event promotion and post-event engagementIdentify opportunities to capture compelling content, customer stories, and user-generated content⸻4. Lead Generation & Sales AlignmentCollaborate closely with sales and business development teams to drive high-quality lead generationEnsure effective lead capture, qualification, and handoff processesSupport conversion by aligning event strategy with broader revenue goals⸻5. Partnership & Stakeholder ManagementBuild and manage relationships with key partners, including retailers, community organizations, and industry groupsCollaborate cross-functionally with marketing, sales, product, and global teams to ensure alignmentIdentify and execute co-marketing and sponsorship opportunities⸻6. Community Building & EngagementSupport the development of a strong and engaged user and creator community through eventsDrive participation, advocacy, and long-term engagementHelp turn event interactions into ongoing relationships⸻7. Content & AmplificationWork with content and PR teams to maximize the reach and impact of eventsEnsure events are leveraged for storytelling, social media, and brand buildingContribute to the creation of scalable content assets from event activations⸻QualificationsMust-Have4+ years of experience in event marketing (B2C or B2B), preferably in tech, consumer products, or related industriesProven experience managing events of varying sizes and formatsStrong project management and organizational skills with attention to detailExperience managing budgets and negotiating with vendorsExcellent communication and interpersonal skillsAbility to manage multiple projects in a fast-paced environmentWillingness to travel up to 30%⸻Nice-to-HaveExperience with mobile activations, roadshows, or touring event formatsBackground in creator, maker, or community-driven ecosystemsFamiliarity with content marketing and social media amplificationPassion for hands-on experiences, creativity, or emerging technologies⸻Success in This Role Looks LikeConsistently delivering high-quality, impactful eventsDriving measurable business outcomes through event programsCreating memorable brand experiences that resonate with audiencesBuilding strong partnerships and community engagementContinuously improving efficiency, scalability, and ROI of eventsJob Type: Full-timeBenefits:401(k)Health insuranceExperience:Marketing: 3+ years (Required)Ability to Commute:Mountain View, CA 94043 (Required)Work Location: In person