Growth Marketing & Content Manager

Job TitleGrowth Marketing & Content Manager (Real Estate Lead Generation)Location: Northern New Jersey (Livingston area)Experience: 2–5 yearsAbout UsWe are a growing Northern New Jersey real estate brokerage specializing in new constructionhomes and builder partnerships across towns such as Livingston, Short Hills, Chatham, andsurrounding communities.Our team works closely with local builders who purchase older homes, develop newconstruction properties, and rely on us to market and sell those homes effectively.We are looking for a high-energy, entrepreneurial marketer who can help us build a modernmarketing engine focused on generating buyer leads, promoting listings, and building ourbrand presence in our core markets.This role is ideal for someone who enjoys working in a fast-paced small businessenvironment, experimenting with new marketing ideas, and seeing direct results from theirwork.Role OverviewThe Growth Marketing & Content Manager will be responsible for building and managingdigital marketing campaigns that generate buyer leads for new construction homes andpromote our listings effectively.This role combines data-driven marketing with creative content creation.The ideal candidate is comfortable running digital advertising campaigns, creatingengaging marketing content, and coordinating freelancers when needed.This is a hands-on role where you will have significant ownership and the opportunity to helpshape the company's marketing strategy.Key ResponsibilitiesLead Generation CampaignsDevelop and manage digital campaigns that attract buyers interested in homes in our coremarkets.Responsibilities include:• Running Facebook and Instagram advertising campaigns• Running Google search campaigns targeting home buyers• Testing different messaging and audiences to generate leads• Monitoring performance and improving cost per leadThe goal is to create a consistent flow of qualified buyer leads.Listing Marketing & Campaign LaunchesTurn each new listing into a coordinated marketing campaign.Examples include:"Coming soon" promotions• new listing announcements• open house marketing• digital advertising campaigns• email announcementsWork closely with agents and builders to ensure listings receive maximum exposure.Content CreationCreate engaging content that attracts buyers and strengthens the company's brand.Examples include:• short-form property videos• social media posts• neighborhood highlights• market update videos• new construction walkthroughsWe already work with professional photographers and videographers, and this role will helpcoordinate and distribute that content.Freelancer & Vendor ManagementIdentify and manage external creative support when needed.Examples include:• hiring video editors• working with graphic designers• coordinating drone footage• managing freelancers on platforms like Upwork or FiverrThis role should be comfortable directing creative work and maintaining consistent quality.Lead Tracking & Data ManagementOrganize and track marketing-generated leads using simple tools such as Google Sheets andemail lists.Responsibilities include:• maintaining buyer lead lists• tracking where leads come from• organizing leads by campaign• providing visibility into marketing performanceHard Skills (Required)• Digital advertising (Facebook / Instagram Ads, Google Ads)• Basic landing page creation or website editing (Squarespace, Webflow, etc.)• Social media marketing and content distribution• Basic video editing (CapCut, Premiere, or similar tools)• Digital marketing analytics and campaign optimization• Familiarity with spreadsheet-based data tracking (Google Sheets or Excel)Soft Skills (Very Important)We are looking for someone who is:EntrepreneurialComfortable working in a small business environment and taking initiative.Results-focusedMotivated by measurable outcomes such as leads generated and campaigns that perform well.Creative and resourcefulAble to come up with marketing ideas and find ways to execute them efficiently.Organized and detail-orientedAble to track campaigns, leads, and marketing performance.Comfortable experimentingWilling to test different marketing ideas and improve based on results.Strong communicatorAble to collaborate with agents, builders, photographers, and freelancers.ExperienceIdeal candidates will have:• 2–5 years of experience in digital marketing, growth marketing, or content marketing• experience working with a small business, startup, agency, or real estate company• experience running digital advertising campaigns that generate leadsExperience in real estate marketing is a plus but not required.Tools We Use (or Expect Familiarity With)• Meta Ads Manager• Google Ads• Canva or Adobe Creative tools• CapCut / Premiere / video editing tools• Google Sheets / Excel• Squarespace or similar website platformsWhy This Role is UniqueThis role offers the opportunity to build a marketing engine from the ground up within agrowing real estate business.You will have the opportunity to:• take ownership of marketing strategy• experiment with new marketing ideas• directly impact business growth• work closely with experienced real estate professionals and buildersIdeal Candidate MindsetThis role is perfect for someone who:• enjoys building things from scratch• wants real responsibility early in their career• likes seeing measurable results from their work• is interested in real estate, marketing, and entrepreneurshipWe are looking for someone who enjoys solving real business problems throughmarketing, not just posting on social media.