Senior Performance Digital Marketer
Senior Performance Digital MarketerLocation: On-SiteCompany: Sky I.T. Group | SKYPAD (B2B SaaS | Retail Technology)ABOUT SKYPADSky I.T. Group is the home of SKYPAD, a leading B2B SaaS platform helping the world’s leading brands collaborate with top global retailers through data-driven insights. SKYPAD supports over 10,000 users across 4,000+ brands, including LVMH, Prada Group, SKIMS, L’Oréal, and Caleres, with retail partners such as Nordstrom, Neiman Marcus Group, Shopify, and Saks Fifth Avenue.ROLE OVERVIEWWe are seeking a Senior Performance Digital Marketer to own and scale digital growth across SEO, paid media, analytics, and conversion optimization. This is a hands-on role with clear ownership and measurable impact in a fast-growing B2B SaaS environment.KEY RESPONSIBILITIESSEO & Paid Media• Lead on-page, off-page, and technical SEO strategy• Oversee Google Ads, LinkedIn Ads, and paid social campaigns• Own keyword research, budgets, bidding strategies, and ROI optimization• Build and manage retargeting and remarketing campaigns• Conduct A/B testing across ads, landing pages, and CTAsAnalytics & Optimization• Own GA4, Google Tag Manager, and analytics integrations• Track funnel performance, attribution, and conversions• Build digital dashboards and deliver monthly reporting• Translate data into actionable growth insightsContent & Retail Expertise• Create and optimize creative assets and copy for website, landing page, and ad copy• Support product positioning and go-to-market messaging• Apply retail and consumer trends and behavior insights to campaignsCross-Functional Collaboration• Partner with Sales, Product, and Development teams• Support product launches, news tools & integrations, and lead generation initiativesQUALIFICATIONS• 5+ years of digital or performance marketing experience• Proven expertise in SEO, paid media, and analytics• Experience in B2B SaaS or data-driven platforms preferred• Strong analytical and communication skillsREQUIRED SKILLS• Google Analytics or Google Ads certification• Experience with Webflow or comparable website hosting platforms, such as WordPress and Squarespace• Basic HTML/CSS knowledge• Familiarity with retail data or sell-through metricsWHY JOIN SKYPAD?• High-impact role with ownership• Global, well-known retail and brand clients• Collaborative, fast-paced SaaS environment