Senior Media Analyst

Our client, a growing performance media and analytics agency, is seeking a Senior Analyst, to support omnichannel measurement, reporting, and performance analysis across integrated media accounts. This role is ideal for someone with strong analytical and technical skills who enjoys transforming campaign data into actionable business insights.ResponsibilitiesDevelop and maintain measurement frameworks tied to client KPIs and business goalsAnalyze and integrate data across digital, offline, CRM, and media platformsBuild dashboards and automate reporting using Looker Studio, Tableau, SQL, and GA4Support forecasting, attribution, and Marketing Mix Modeling (MMM) initiativesLead A/B testing and optimization analysis across media campaignsTranslate complex data into client-ready insights and presentationsMaintain data governance, taxonomy consistency, and reporting accuracyPartner with media, strategy, and analytics teams to improve campaign performanceMentor junior analysts and support QA/process improvement initiativesRequirements2-5 years of analytics or media analytics experience, ideally within an agency environmentStrong experience with GA4, GTM, SQL, Looker Studio, Tableau, and dashboard automationExperience working with media platforms such as Google Ads, Meta, DV360, and TikTokUnderstanding of attribution, forecasting, MMM, and digital media KPIsStrong analytical, communication, and problem-solving skillsAbility to turn complex datasets into clear, actionable insightsAdditional InformationHybrid opportunity based in New York CitySalary range: $75,000-$85,000 base salary