Paid Social Strategist

Overview:The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as a bridge between execution and client strategy, combining platform mastery with the ability to translate data into actionable business insights. Additionally, the Social Strategist serves as a key mentor to junior staff, ensuring operational excellence and maintaining trust with internal and external stakeholders.Goal:Develop social optimization strategies and media plans that drive tangible resultsCultivate industry, platform, and partner relationshipsBuild consistent trust with both internal teams and external stakeholdersMentor Associate Social Strategists to ensure flawless daily executionGeneral Skills and ExpectationsMeta Media Buying certified with proficiency in secondary platformsExperience training and managing Associate Social StrategistsStrong client-facing written and verbal communication skillsHighly organized with exceptional attention to detailAdvanced fluency with numbers and Excel formulasAbility to manage multiple campaigns and tight deadlinesDemonstrated excellence in analytical thinking and resolutionEducation and Experience:1-2 years experience with paid social campaign management, agency or brand setting preferredBachelor's degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not requiredKey Responsibilities:Media Strategy & Plan DevelopmentLead the research, strategy, planning, and presentation of social media campaigns to internal and client teams.Partner with Account Management and Media teams to align social strategy with client needs and insights.Assess partner offerings and new technologies to determine their suitability for client goals.Develop and execute detailed creative and audience testing plans while reporting results back to clients.Maintain mastery of Meta offerings and a solid grasp of secondary platforms including TikTok, LinkedIn, and Reddit.Technical Expertise, Campaign Management & Media Plan ExecutionExecute best practices in campaign setup, trafficking, and targeting while utilizing QA checklists and constant optimization to ensure accuracy, brand safety, and performance.Leverage research tools and stay current on industry standards, emerging platforms, and the competitive landscape to inform planning and strategy.Draft professional POVs and insights regarding current events and their strategic implications for client accounts.Reporting and MeasurementAuthor comprehensive mid-campaign and post-campaign performance reports by aggregating data from various sources.Explain platform algorithms and media delivery in accessible terms for client understanding.Present reports to clients and provide detailed answers regarding campaign performance and execution.Team Management and MentorshipTrain Associates on campaign execution workflows, including planning, trafficking, pacing, and reporting.Oversee and QA Associate's work product to achieve 100% accuracy in all deliverables.Provide training on proprietary and third-party media management platforms and tools.Powered by JazzHR