Marketing Specialist- 6 months contract

*Please kindly note this role is a 6 months contractor positionAbout UsEstablished in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.Key responsibilitiesCampaign ownership (B2C-first) Plan and execute end-to-end consumer marketing campaigns across paid, owned, and earned channels — from brief through to post-campaign analysis. Own timelines, budgets, and deliverables with minimal oversight.Go-to-market execution Lead GTM planning for new payment product and feature launches — coordinating positioning, messaging, channel strategy, and launch sequencing across cross-functional teams including product, BD, and compliance.Marketing operations & automation Manage and optimise the marketing tech stack (CRM, email automation, analytics). Build and maintain campaign workflows, segmentation logic, and audience targeting to improve funnel conversion and retention.Performance measurement & reporting Define KPIs for each campaign and GTM initiative. Track CAC, conversion rates, retention, and ROI. Deliver clear performance reports to stakeholders and translate findings into actionable recommendations.Community & growth channels Drive consumer acquisition and engagement through Web3-native channels: social media, community platforms (Discord, Telegram), influencer/KOL partnerships, and referral programmes.Experience required2 years above in marketing ops, growth, or campaign managementStrong B2C background — consumer-facing products or appsHands-on GTM ownership: positioning, launch, and post-launch reviewProficiency in marketing automation tools (HubSpot, Braze, Klaviyo, or similar)Data-literate: comfortable with dashboards, attribution models, and A/B testingFamiliarity with Web3 / crypto consumer landscape is highly preferredNice to haveB2B or partner marketing experience (payments, fintech, or SaaS)Experience with KOL / influencer programmes in crypto or fintechKnowledge of fiat on/off-ramp products or stablecoin paymentsRegional market expertise (APAC, EMEA, or LATAM consumer behaviour)Any additional language than English would be a plus, Mandarin Chinese/Arabic proficiency can be a strong plusWhat we're looking for beyond the CVBias for action — ships campaigns, iterates fast, doesn't wait for perfect Consumer empathy — understands how everyday users relate to crypto and payments Structured thinker — builds GTM frameworks, not just one-off campaigns Cross-functional — comfortable working with product, BD, legal, and designWant the BD Assistant spec in plain text too?Why Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment.Our benefits include:Study Growth Fund: We support your professional development and continuous learning.Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.