Retail Marketing Executive (Tourist Promo) | Orchard

Job Location : OrchardTime : 930am -630pm Mon-FriBenefits : Basic + Allowances + AWS + VBJobDescription – Promotion Executive /Retail Marketing ExecutiveBasically,your duties as a Promotion Executive are as follows:a.Plan and develop digital PR kit (disseminate to available digital platform) PR/Media strategy based on strategy planning from the Promotion Teamb.Create a PR/Media plan to achieve Store campaign objectives within the allocated budgetc.Creating or recommending best digital media strategies to attract and retain customers/audience at company best interest, profit & budgetd.Working closely with the Promotion Team to understand their needs, wants and objectives, then determine which media channels fit best for specific promotionPR campaignse.Organise& send, prepare media kit, goodie bags, invitation list, KOL/bloggers search for PR campaignf.ManageTourist promotions, tie up with hotel, tourist attractions, Changi recommends,etc.g.Ensure all media campaigns are executed in a timely mannerh.Prepare and present reports on events, campaigns and online sale eventi.Analyzing data, thinking creatively and designing innovative strategies to make sure promotion campaigns reach their target audience in the most effective way possiblej.Assessing the impact, suitability and competitive analysis of different media types used to target certain markets based on Promotions' team objectivesk.Any other job-related duties as and when assigned by the company.J-18808-Ljbffr