Sr. Lead, Strategic Advisory

As Sr. Lead, Strategic Advisory, you will serve as a trusted advisor to clients and a key contributor to the growth of our advisory offerings. You will provide strategic guidance, lead major client projects, and collaborate with cross-functional teams to deliver work that creates meaningful business impact.This is a senior role within the Customer Strategy practice, focused on leading research-driven engagements, deepening client relationships, and bringing new thinking to how we approach loyalty, experience design, and customer strategy.About the Customer Experience (CX) TeamThis team sits at the intersection of customer strategy and digital experience design. We are a small group of strategists and digital experience designers who work directly with global clients on research, strategy, and design that shapes how millions of customers experience a brand. Everyone here has a point of view, a high standard for the quality of their output, and a genuine curiosity about what makes people tick and what makes them stay loyal to a brand.Job RequirementsYour backgroundBachelor's degree or College Diploma in Business, Marketing, Psychology, User Experience Design, Behavioural Economics, Sociology, Anthropology, Commerce, or a related field (Master's or MBA preferred but not required).7-9 years of experience in a professional services, consulting, or agency environment, or an equivalent combination of experience and demonstrated strategic advisory expertise.Minimum 5 years leading teams or major projects in a client-facing capacity.Ability to start from a blank page, taking an ambiguous brief, structuring it into a clear problem, designing the right approach, and building a compelling strategic narrative that holds up in a boardroom.Ability to write and present with clarity and conviction, taking complex research findings or strategic frameworks and making them immediately legible to a senior audience.Deep familiarity with the customer experience and loyalty landscape, including loyalty program mechanics, CX measurement approaches, digital experience design, and the behavioural science that underpins how customers make choices.Experience designing and conducting qualitative customer research (whether IDIs, workshops, focus groups, or observational methods) and translating findings into strategic recommendations.A collaborative working style and confidence in client-facing environments, including the ability to challenge a brief, push back on assumptions, and advocate for the customer's perspective in the room.Experience guiding or mentoring junior team members, with a genuine interest in building people up as part of your day-to-day work.Who Thrives HereRigor without rigidity. You take evidence seriously. You know the difference between a hunch and a finding, and you design work that produces real insight rather than confirmation. At the same time, you hold your conclusions loosely. When new information arrives, you update your thinking based on where the data leads.Clarity over cleverness. You write and speak to create shared understanding, not to signal sophistication. If you find yourself reaching for jargon, you treat it as a sign that you have not thought something through clearly enough yet.Ownership that extends past your deliverable. You care whether the thing actually worked, not just whether you completed your part. When a project hits an obstacle outside your defined scope, you stay with the problem until it is solved.First-principles thinking. You can reason through situations you have not encountered before without needing a template or a precedent. Novel problems feel like interesting puzzles rather than paralyzing uncertainty.The courage to push back. You will disagree with colleagues and clients when you believe they are headed in the wrong direction. You surface uncomfortable truths rather than letting them fester, and you advocate for what you think is right even when agreement would be easier.Job ResponsibilitiesLead the end-to-end delivery of customer strategy engagements spanning journey mapping, proposition design, segmentation, voice of customer programs and collaborate across practices to integrate solutions.Design and lead qualitative research (including in-depth interviews, co-creation workshops, and ethnographic observation) and leverage behavioural analytics, translating findings into strategic insight and opportunity frameworks across diverse clients.Conduct competitive market scans and best-in-class benchmarking across loyalty programs, digital experiences, and CX initiatives to ground client recommendations in a clear view of the landscape.Build and maintain strong client relationships as the primary point of contact, earning trust through consistent, high-quality delivery.Partner with digital experience designers, researchers, and analytics leads to bring a fully integrated point of view to client engagements, connecting CX strategy with loyalty mechanics, digital touchpoints, and behavioural data.Uphold a high standard of craft across all deliverables, ensuring that research findings, strategic frameworks, and client presentations are clear, rigorous, and genuinely useful.Support new business development by contributing to RFP responses, pitch presentations, and opportunity scoping conversations.Contribute to Bond's market presence through client-facing workshops, conference participation, and published perspectives on CX trends, loyalty program innovation, and the future of human-centred customer strategy.Mentor junior team members, offering guidance on research synthesis, strategic framing, and client communication, and actively contributing to a culture of intellectual curiosity and craft.Job BenefitsCompensation The expected base salary compensation for this role is $106,452.70 to $137,154.50 CAD annually.Use of Artificial Intelligence (AI): Bond uses AI tools during parts of the screening, assessment, and selection process, supporting a fair and efficient hiring process.Vacancy Type: This posting is for an existing vacancy.The actual base salary compensation will vary depending on local market conditions, geography, and relevant job-related factors such as skills, qualifications, experience, and education/training.At Bond, we believe compensation is more than a salary. Our Total Rewards program is designed to help you grow your career, support your well-being and keep you meaningfully connected.Flexibility A hybrid work model and flexible vacation offers agility to meet the needs of our global business and workforce, allowing us to inspire the best from our people.Moments that Matter Social events like First Thursdays, Kick-Off gatherings, and holiday parties make it easy to build relationships and have fun.Health & Wellness support Competitive healthcare and wellness benefits that care for both body and mind including Medical, Dental, Vision, Health Care Spending Account, Employee Assistance Program, access to 24/7 virtual healthcare and/or consultation services for you and your family—all available from your first day.Future-focused Retirement planning assistance with company matching.Career development Access to learning programs, mentorship, stretch projects, and internal mobility to keep you moving forward.Celebrating your impact : Recognition programs for individual and team achievements, peer-nominated awards, and service anniversaries.J-18808-Ljbffr