Senior Director, Brand Strategy

BGB GroupSenior Director, Brand StrategyOur AgencyBGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category and brand awareness and growth.Position OverviewThe Senior Director, Brand Strategy plays a critical role in shaping and delivering insight-driven brand strategy across client engagements. This individual is responsible for leading strategic workstreams, developing high-quality strategic outputs, and partnering closely with cross-functional teams to translate complex data into clear, actionable direction.This role requires a balance of analytical rigor and creative thinking, with the ability to uncover meaningful insights, define strategic opportunities, and guide teams in developing compelling brand narratives. The Senior Director serves as a key strategic partner to internal teams and clients, contributing to both ongoing business and new business efforts, while also supporting the growth and development of junior team members.What You’ll DoLead Strategic DevelopmentConduct and synthesize market, customer, and competitive analyses to inform brand strategyIdentify key questions, challenges, and opportunities that shape brand and business directionDevelop clear points of view on brand positioning, category dynamics, and growth opportunitiesTranslate Insight into StrategyUncover and articulate customer and market insights that drive decision-makingDevelop strategic frameworks and brand positioning grounded in data and insightCreate clear, compelling creative briefs that inspire cross-functional teamsDrive Cross-Functional CollaborationPartner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into executionServe as a strategic resource and advisor across internal teams during development of communications and campaign workEnsure alignment between strategic intent and execution across channels and touchpointsClient Partnership and Business GrowthContribute to strategic planning and execution across client engagementsSupport and participate in client presentations, workshops, and key meetingsContribute to new business efforts, including pitch development and strategic storytellingTeam Leadership and DevelopmentMentor and guide junior strategists, supporting their growth and developmentProvide feedback and direction to elevate the quality of strategic thinking and outputsContribute to building a strong, collaborative, and insight-driven strategy disciplineWho You AreA strategic thinker with the ability to integrate data, insights, and creativity into clear directionStrong analytical and synthesis skills, with the ability to distill complex information into actionable insightsAn effective communicator, both verbally and in writing, with experience presenting to internal teams and clientsCollaborative and team-oriented, with the ability to work across disciplines and levelsProactive and adaptable, with a problem-solving mindset and a willingness to take on new challengesDemonstrates sound judgment and a growing ability to guide strategic decision-makingWhat You Bring6–8+ years of experience in brand strategy and planning within an agency environment, with 2+ years working in a healthcare, pharmaceutical, biotech, or life sciences categoryExperience developing brand positioning, strategic frameworks, and insight-driven communicationsStrong understanding of market research, competitive analysis, and customer insight developmentProven ability to contribute to client engagements and new business initiativesDemonstrated ability to mentor or manage junior team membersWhy BGB GroupAt BGB, we combine scientific rigor with strategic and creative thinking to deliver meaningful impact for our clients and their brands. We value curiosity, collaboration, and commitment to high-quality work.You’ll be part of a team that is driven to solve complex challenges, build strong partnerships, and continuously elevate the role of strategy in healthcare communications.Salary Range: $170,000- $190,000BGB Group is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors.BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.