Director of Digital Marketing

Director of Digital Marketing - ABA Centers of America (Corporate HQ) Downtown Fort Lauderdale, FL HQ - In-Office Who We Are We are the nation's fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we've scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.   Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today's healthcare landscape. We've achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.   Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you're a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.   Our Origin Story ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.   Recognition & Awards Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including: Inc. 5000 - 5th Fastest-Growing Private Company in America Financial Times - #1 on "The Americas' Fastest Growing Companies"  EY Entrepreneur Of The Year® U.S. Overall South Florida Business Journal's Top 100 Companies Florida Trend Magazine's 500 Most Influential Business Leaders Inc. Best in Business, Health Services About the Role As the Director of Digital Marketing, you will report directly to the CMO and be the top digital marketing leader, leading the development and execution of digital strategies, plans, and campaigns that drive measurable business results. Key Responsibilities:Lead digital marketing strategies and campaigns using modern, AI-enabled platformsGuide AI Search initiatives (AEO) to strengthen ABA Centers' visibility in AI-driven search ecosystemsDevelop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levelsCultivate a "test-and-learn" culture focused on optimization and improvementOwn ROI measurement for all digital effortsLead and develop a team across SEO, SEM, PPC, email automation, and social mediaCollaborate cross-functionally to meet business goalsProvide insights into the digital client journey RequirementsEducation, Work Experience, and Other RequirementsBachelor's degree required; MBA preferred7+ years of relevant digital marketing experienceStrong analytical skills in planning and optimizing digital campaignsExperience with AI-powered marketing tools and automationUp-to-date knowledge of SEM trendsFamiliarity with marketing automation platformsClean background and drug screenings requiredWillingness to travel 10-15% Expertise NeededHighly responsive, urgency-oriented work styleStrong relationship-building and influencing skillsHighly organized and effective under pressureExperience managing and developing a marketing teamAbility to work with diverse stakeholders and senior executivesBenefits21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays). Flexible Spending Account (FSA) and Health Savings Account (HSA) options. Medical, dental, vision, long-term disability, and life insurance. Generous 401(k) with up to 6% employer match.