Associate Director, Content Optimization & Strategy

Job Description As anAssociate Director, Content Optimization & Strategy , you will partner directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands‑on, client‑facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data‑driven problem solving, and driving measurable impact across large portfolios.This position is remote, with 15–25% travel to client locations.What You’ll DoPartner with brand stakeholders to evaluate and improve product content across major retailers using internal content and analytics toolsAudit content quality, taxonomy, and digital shelf performance using content intelligence dashboards; identify opportunities to enhance discoverability, conversion, and brand consistencyDeliver strategic presentations and recommendations at retailer, category, and sub‑category levelsEducate client teams on content best practices across various retail platformsTranslate insights into clear, prioritized action plans focused on high‑impact SKUs and categoriesCollaborate with internal and client‑side teams — including retail media, analytics, and operations — to ensure content optimizations connect with broader business leversDevelop retailer‑specific playbooks and scalable content frameworks for use across multiple categories and regionsMonitor post‑implementation results and communicate measurable impact through data‑driven storytellingBenchmark brand performance against competitors using analytics tools to identify whitespace and best‑in‑class executionStay ahead of evolving retailer requirements to ensure ongoing compliance and digital shelf excellenceWhat You’ll Bring6–8+ years of experience in digital shelf content, ecommerce operations, or CPG performance marketingExpertise in content optimization, product data management, and retailer content standards (e.g., major mass, club, and online retailers)Strong analytical and communication skills, with the ability to turn large datasets into clear, actionable recommendationsHighly detail‑oriented, organized, and proactive in managing deliverablesCollaborative mindset with strong client‑facing and problem‑solving abilitiesPassion for digital commerce, technology, and continuous improvementCompensation Base salary range (US):$109,000 – $150,000 per year Actual base pay is dependent on experience, qualifications, and geographic location.Equity or long‑term incentive opportunitiesPotential discretionary bonusesBenefitsComprehensive medical, vision, and dental coverageShort‑and‑long‑term disability insuranceLife insurancePaid parental leaveMonthly reimbursements for wellness, phone, and internet expenses10+ company holidays per year and unlimited PTO#J-18808-Ljbffr