Manager, GTM Marketing - Audiences

Job TitleManager, GTM Marketing - AudiencesLocationRemote - US OnlyAbout InMarketSince 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.About The RoleWe are seeking a Manager, GTM Marketing to lead go-to-market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories.What You Will DoOwn GTM Marketing Strategy for AudiencesDevelop and execute the GTM plan aligned to Audience revenue goalsClarify positioning and value proposition across key ICPsSupport packaging and differentiation in a crowded marketEnsure message consistency across sales, content, and campaignsYou are responsible for how the Audience business is positioned and understood.Partner with Business and Sales LeadershipAlign with Audience business leadership on strategic prioritiesIdentify growth opportunities across verticals and segmentsCollaborate with Sales leadership to refine messaging and target accountsSurface field feedback to inform future strategyMarketing must be embedded in business decision-making.Lead Commercialization & Enablement AlignmentManage launch execution for Audience updates and offeringsPartner with Enablement to drive training and certificationEnsure sales materials and playbooks reflect priority narrativesMonitor adoption and adjust as neededCommercialization must be structured and measurable.Drive Demand & Pipeline AlignmentAlign demand programs to Audience prioritiesPartner with Demand Generation to increase qualified pipelineMonitor performance metrics and optimize campaignsSupport account-based marketing initiatives for priority segmentsCoordinate Cross-Functional ExecutionPartner with: Content & Partner MarketingBrand & CommunicationsDemand GenerationSales MarketingSales EnablementMarketing OperationsEnsure Audience priorities are reflected in shared marketing resourcesStrong cross-functional leadership is essential.What Success Looks Like (First 12 Months)Clear and differentiated positioning in-marketStructured, consistent launch execution across initiativesMeasurable pipeline growth tied to priority offeringsStrong alignment and trust with the GM and Sales leadershipIncreased pipeline contribution from Audience programsMarketing viewed as a direct growth partner for the businessYour Experience and Expertise6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketingExperience marketing data, SaaS, ad tech, or martech solutionsStrong storytelling and positioning capabilitiesAbility to translate technical capabilities into business valueExperience partnering with Sales and business-line leadersData-driven and performance-orientedCore CompetenciesBusiness-first mindset with marketing expertiseHighly accountable and outcome-orientedDecisive and comfortable operating with speedStrong collaborator who can align diverse stakeholdersData-driven with a bias toward actionBenefits SummaryCompetitive salary, stock options, flexible vacationMedical, dental and Flexible Spending Account (FSA)Company Matched 401(k)Unlimited PTO (within reason)Talented co-workers and managementAgile Development Program (For continued learning/professional development)Paid Parental LeaveFor candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $140,000-$150,000. Job titles contingent upon years of experience. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!At InMarket, diversity is not just a value, it's the very essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive.InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.J-18808-Ljbffr