SR. PAID MEDIA MANAGER

Department: Paid MediaReports To: Director of Paid MediaWho We AreAcadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities.Who You AreYou’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.What You’ll DoDevelop the strategic direction of paid media advertising accounts on multiple platforms including Google, Microsoft, Meta, LinkedIn, TikTok, and/or Amazon for a variety of clientsArticulate strategy both verbally and through written communication to the account management team and client POCsCreate new ad campaigns, ad groups, and ad accountsAnalyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goalsPerform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.Conduct research on keywords, audience demographics, and competitorsGenerate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.Provide creative ad copy and display ad templatesResponsible for monitoring staffing & resourcing needs within designated portfolio of clientsActive mentorship, management, and coaching of direct reportsAccountable for fostering a positive team environment and embodying our shared values of Candor, Community, Curiosity, and Can Do.Keep pace with paid media advertising and digital marketing industry trends and developmentsQualificationsWhat you’ll bring:3–5 years of paid media experience (agency experience preferred)Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Meta Ads ManagerProficiency in Excel, including pivot tables and data analysisStrong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.)Excellent communication and presentation skillsProven track record of campaign optimization and measurable resultsPreferred:Google Ads, Meta, and Google Analytics certificationsExperience with platforms like Bing, LinkedIn, TikTok, and Amazon AdsFamiliarity with tools like SEMrush, Keyword PlannerWhat We Offer - The PerksA work environment that enthusiastically encourages creativity, risk-taking, and growth.Paid HolidaysPaid vacation and sick timeWe are closed Christmas Eve through New Year's DaySolid Health Benefits (medical, dental, and vision insurance)401k Match Equity for All ProgramOpportunity for growth that is second to none in the industryFlexible working hoursPaid time offFloating holidayAnd more….Here’s How We Live Our Values At AcadiaCan-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.Curiosity: We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutionsCandor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.Community: We will make lives better for those people, clients, and other deserving causes that we care deeply about.Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!