Director of Integrated Investment (Paid Search & Social Director)

Director of Integrated Investment (Paid Search & Social Director) Paid Media Full-time Senior Dallas TX Lerma is seeking a solution-oriented integrated investment director (Search + Social) to lead integrated paid search and social strategies across channels, including Meta, TikTok, YouTube, Google, Bing, Performance Max, and emerging AI-based platforms. This leader will help our partners maximize full‑funnel performance, drive measurable outcomes, and champion innovation across biddable ecosystems. Responsibilities Supervise and mentor a team of social buyers, supervisors, and associate directors, providing training and guidance on industry best practices and campaign management techniques. Troubleshoot technical assets such as product catalogs, pixels, offline data sets and more. Be well‑versed in the paid social vendor landscape and contribute to agency POVs. Participate in meetings/client QBRs and assist with meeting deliverables and keynote presentations. Serve as the voice for senior‑level client relationships and provide key social media subject matter expertise and thought leadership to drive innovation, manage team priorities, and lead content. Oversee the development of learning agendas, including testing methodologies, reporting requirements, and optimization requirements, to ensure full impact and efficiency of each campaign. Provide final sign‑off on RFP creation and review of partners’ responses, act as a point of escalation for partner negotiations, and steward key partnerships. Requirements Seven-plus years of experience in a digital media agency environment, with deep hands‑on knowledge of both paid search and paid social ecosystems. Proven track record managing enterprise‑scale campaigns across Google Ads (Search, YouTube, Performance Max), Bing, and major social platforms (Meta, TikTok, Pinterest, Snapchat, etc.). Three-plus years of experience managing and mentoring multidisciplinary teams; adept at setting clear standards, fostering innovation, and ensuring operational excellence. Demonstrated expertise in automation, bidding strategies, and AI‑enhanced optimization (e.g., Performance Max, predictive audiences, or machine learning‑driven targeting). Advanced understanding of tracking and measurement systems, including GA4, Google Tag Manager, and offline conversion imports. Proficiency in Excel and Google Sheets (pivot tables, VLOOKUPs, data visualization), with comfort using data to tell compelling stories. Strong collaboration skills with cross‑functional partners across strategy, analytics, and creative disciplines. Benefits Competitive salary based on experience Paid company holidays and vacation earned per year Paid sick leave Benefits: medical, dental, and vision; life/AD&D; and short‑/long‑term insurance Annual bonuses 401(k) and annual profit‑sharing retirement plans #J-18808-Ljbffr