Segment Public Relations Senior Specialist

Job Title – Segment Public Relations Senior SpecialistDo you excel at crafting clear, compelling narratives that strengthen brand reputation?Do you enjoy partnering across teams to deliver strategic communications that support business priorities?Join our TeamBaker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit at www.bakerhughes.comFuel your passionAs a Segment Public Relations Senior Specialist, you will play a critical role in shaping Baker Hughes’ external communications at the segment level. You will develop high‑quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging.You will work closely with segment leadership, brand, marketing, and external partners to deliver integrated PR programs that reinforce Baker Hughes’ leadership in energy technology and industrial innovation.In this role, you will be:Drafting and editing diverse communication materials, including press releases, external messaging, and media briefs in accordance with AP StyleEnsuring all content aligns with brand guidelines, enterprise narrative, and strategic objectivesOwning KPI measurement and analyzing data (reach, SOV, campaign metrics) to drive insights and inform decisionsProviding administrative support to the PR & Media Relations function, including budget tracking, subscription management, and coverage reportingDeveloping and implementing strategic communication plans, including pitching stories to global and trade mediaServing as a primary point of contact for media inquiries and coordinating accurate, consistent responsesSupporting the organization in managing reputation during sensitive issues or crisesCollaborating with leadership to align media efforts with corporate goals, including managing media lists and monitoring coveragePreparing media briefings for interviews and leadership engagementsBuilding and nurturing relationships with journalists, reporters, and media influencersAs a Segment Public Relations Senior Specialist, you will be responsible for:PR Strategy & Content DevelopmentDrafting and editing high‑quality communication materials across multiple formatsEnsuring all messaging aligns with brand standards, enterprise priorities, and AP StyleSupporting integrated communication planning across campaigns, announcements, and corporate initiativesMedia Relations & StorytellingPitching stories to global and trade media to secure meaningful coverageServing as a primary point of contact for media inquiries and coordinating accurate, timely responsesBuilding and maintaining strong relationships with journalists, reporters, and industry influencersPreparing media briefings, talking points, and interview materialsPerformance Measurement & ReportingOwning KPI tracking and analyzing PR performance metrics to generate actionable insightsMonitoring media coverage and maintaining accurate reporting dashboardsUsing data to inform strategy, optimize messaging, and strengthen media engagementCrisis & Issues ManagementSupporting the organization in managing reputation during sensitive issues or crisesMaintaining a calm, professional approach when navigating high‑pressure situationsAligning crisis responses with legal, compliance, and enterprise communications teamsCross‑Functional CollaborationCollaborating with segment leadership to align PR efforts with business goalsPartnering with internal teams, agencies, and vendors to ensure alignment and timely executionFacilitating approvals and stakeholder engagement across functionsTo be successful in this role you will:Hold a Bachelor’s degree in Communications, Public Relations, Journalism, or a related fieldHave 6–8 years of experience in media relations, PR, or corporate communicationsHave demonstrate strong writing, editing, and storytelling skills with mastery of AP StyleBring proven experience in proactive pitching and crisis managementHave been able to manage multiple projects under pressure while meeting deadlinesHave demonstrate strong analytical skills and the ability to interpret data to inform decisionsHave provide strategic PR counsel and effectively manage client needs and challengesHave foster positive stakeholder relationships and facilitate cross‑functional collaborationHave to maintain a calm, professional approach to conflict and crisis communicationsHave to be familiar with AI‑assisted tools for content drafting, compliance checks, and workflow efficiencyKey Skills & CompetenciesPR strategy and executionMedia relations and storytellingCrisis and issues managementStrong writing and editorial excellence (AP Style)Stakeholder influence across matrixed environmentsAnalytical and data‑driven decision‑makingAbility to balance governance with hands‑on executionStrong problem‑solving and prioritization skillsContinuous improvement mindsetCommitment to leveraging digital and AI tools in daily workWork in a way that works for youWe recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.Working with usOur people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.Working for youWhen you join Baker Hughes, you can expect:Contemporary work‑life balance policies and wellbeing programsComprehensive private medical careLife insurance and disability coverageTailored financial programsEducation assistanceGenerous parental leaveMental health resourcesDependent care supportAdditional voluntary benefitsYou will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.The Baker Hughes internal title for this role is: Communications Senior Specialist - PR and Community RelatAbout Us:We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.Join Us:Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.R163351