Demand Generation Manager

Innodata (Nasdaq: INOD) is a global data engineering company. We believe that data and Artificial Intelligence (AI) are inextricably linked. Our mission is to enable the responsible advancement of artificial intelligence by providing the data, evaluation frameworks, and human expertise required to build AI systems that can be trusted at scale. We provide a range of transferable solutions, platforms, and services for Generative AI / AI builders and adopters. In every relationship, we honor our 36+ year legacy delivering the highest quality data and outstanding outcomes for our customers.Scope Of The RoleInnodata is looking for a hands-on Demand Generation Manager to own and execute the full lifecycle of B2B lead generation — from campaign strategy through pipeline delivery. This is a builder role: you'll be the primary operator of our marketing automation, paid media, and ABM programs, working directly with Sales and Marketing Operations to drive measurable pipeline growth. If you thrive at the intersection of data, technology, and creative execution and want to make a direct impact on revenue at a fast-growing AI data company, this role is for you.What You’ll OwnPaid Media & Campaign ExecutionPlan, launch, and optimize paid acquisition campaigns across LinkedIn Ads, Google Ads, programmatic, and retargetingOwn audience targeting, creative testing, budget allocation, and performance analysis across all paid channelsDrive improvements in CTR, CPL, MQL-to-SQL conversion rates, and pipeline velocityMarketing Automation & Lead ManagementServe as the primary admin for Pardot (Marketing Cloud Account Engagement) — owning email campaigns, workflow automation, audience segmentation, and dynamic contentManage data flows and integrations between Salesforce, Pardot, Gravity Forms, and the corporate websiteBuild and maintain lead scoring models, nurture programs, drip campaigns, and ABM workflows across the funnelABM & Pipeline ProgramsDesign and execute account-based marketing programs targeting key industries and buyer personasPartner with Sales to align campaign strategy with target account lists and go-to-market prioritiesBuild closed-loop reporting to track pipeline influence, attribution, and marketing ROIWebsite & Conversion OptimizationPartner with the website team to improve lead capture, landing page performance, and conversion ratesRun A/B tests and monitor conversion metrics across campaign landing pagesEnsure SEO best practices are applied across campaign assets and landing pagesAnalytics & ReportingOwn campaign dashboards and reporting across core KPIs: MQLs, SQLs, pipeline, ROAS, CAC, and CPLDeliver actionable insights to continuously improve lead quality, funnel performance, and marketing ROIEnsure data hygiene, deduplication, and compliance with GDPR and CAN-SPAMYou’ll Thrive In This Role If You Have5+ years in demand generation, performance marketing, or growth marketing for B2B SaaS or enterprise technologyHands-on Pardot expertise (certification a plus) — you've built and managed complex automation flows, not just used the platformStrong Salesforce CRM knowledge and experience managing marketing data workflowsProven track record running and optimizing LinkedIn Ads and Google Ads campaigns with real budget ownershipDeep understanding of lead scoring, ABM, nurture programs, and full-funnel metricsAnalytical and technically proficient — you can build a dashboard, troubleshoot an integration, and present insights to leadershipExperience marketing AI, data, or enterprise technology solutionsFamiliarity with Gravity Forms, Google Tag Manager, and SEO/SEM toolsExperience working cross-functionally with Sales, Marketing Ops, and Product Marketing in a remote environmentThe expected salary range for this position is $120,000 – $140,000 USD per year, based on experience, skills, and qualifications.Please be aware of recruitment scams involving individuals or organizations falsely claiming to represent employers. Innodata will never ask for payment, banking details, or sensitive personal information during the application process. To learn more on how to recognize job scams, please visit the Federal Trade Commission’s guide at https://consumer.ftc.gov/articles/job-scams.If you believe you’ve been targeted by a recruitment scam, please report it to Innodata at verifyjoboffer@innodata.com and consider reporting it to the FTC at ReportFraud.ftc.gov.