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Senior Salesforce Product Manager
Madison, WIApril 4th, 2026
Senior Salesforce Product Manager Location: Remote Department: TechnologyEmployment Type: Full-Time About the Role We are seeking a highly experienced Senior Salesforce Product Manager to lead the strategic evolution of our Salesforce ecosystem. This role will own the vision, roadmap, and execution of Salesforce as a core enterprise platform, ensuring it scales with the organization and supports long-term operational excellence and customer experience goals. This individual will evaluate, recommend, and drive adoption of Salesforce products—including Health Cloud, Marketing Cloud, Service Cloud, and Agentforce as well as key AppExchange solutions. You will partner closely with stakeholders across the organization to understand complex business processes, identify workflow inefficiencies, and translate needs into scalable, user-centered Salesforce solutions. Key Responsibilities Product Strategy & Roadmapping ● Own and maintain the Salesforce product roadmap aligned with organizational goals and departmental priorities. ● Evaluate and recommend Salesforce clouds, features, and AppExchange applications, including cost-benefit analysis and implementation feasibility.● Identify capability gaps and propose scalable platform enhancements to support growth and operational efficiency. Cross-Department Workflow Optimization ● Partner with operations, customer support, sales, and executive leadership to understand current-state workflows. ● Translate business challenges into Salesforce-driven solutions using configuration, automation, Flows, packaged apps, or integrations. ● Standardize and optimize complex, cross-functional processes within Salesforce to improve efficiency, consistency, and user experience. Implementation Leadership ● Lead or oversee the rollout of Salesforce packages, applications, integrations, and major configuration initiatives. ● Coordinate with Salesforce administrators, developers, external consultants, and business stakeholders to ensure successful implementations. ● Ensure all solutions are designed with scalability, maintainability, and long-term platform health in mind. Data, Security & Governance ● Champion strong data quality, security, and governance practices across the Salesforce ecosystem. ● Help define and enforce standards for objects, fields, automations, integrations, and documentation. ● Partner with IT, security, and compliance teams to ensure platform compliance with applicable regulations (e.g., HIPAA, SOC 2). Stakeholder Engagement & Enablement ● Serve as the internal Salesforce subject matter expert and trusted strategic advisor. ● Develop documentation, training materials, and enablement resources to support new features and optimized workflows. ● Establish feedback loops and success metrics to measure adoption, effectiveness, and business impact.Qualifications Required ● 4–7+ years of experience working with Salesforce in a product management, business analyst, platform owner, or similar capacity. ● Deep knowledge of Salesforce capabilities, including: ○ Service Cloud ○ Marketing Cloud○ Health Cloud (preferred) ○ Agentforce (experience or exposure) ● Proven experience evaluating and implementing AppExchange packages and third-party integrations. ● Strong ability to analyze end-to-end business workflows and translate requirements into scalable Salesforce solutions. ● Excellent communication and stakeholder management skills, with the ability to work effectively across technical and non-technical audiences. ● Demonstrated success driving platform adoption, engagement, and change management. Preferred ● Salesforce certifications such as Admin, Advanced Admin, Business Analyst, Service Cloud Consultant, Health Cloud Consultant, or Platform App Builder. ● Experience supporting healthcare, operations-heavy environments, contact centers, or customer support organizations. ● Familiarity with agile methodologies and product management frameworks.
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