Marketing Manager

Sunset Home Builders • Santa Rosa Beach , FL , USPosted 4 days agoDescriptionThe Marketing Manager is responsible for elevating and protecting the brand presence of a premier luxury real estate brokerage. This role blends strategy, creativity, and execution—overseeing all marketing initiatives that support listings, agents, and company growth while maintaining a consistent, high-end aesthetic across every touchpoint.This position works closely with leadership, agents, photographers, designers, and vendors to ensure every property and campaign reflects the sophistication and excellence expected in the luxury market.Why Join UsWork with elite properties and top-producing agentsCreative autonomy within a refined, high-standard environmentOpportunity to shape and develop a premier brand presenceResponsibilitiesBrand & StrategyMaintain and evolve the brand identity across all platforms, ensuring a polished, cohesive luxury imageDevelop and execute marketing strategies aligned with company goals and market positioningUphold brand standards across print, digital, social, and experiential marketingListing & Property MarketingOversee end-to-end marketing for luxury listings, including launch strategy, timelines, and deliverablesCoordinate professional photography, videography, drone, copywriting, and staging assetsReview and approve all listing materials to ensure premium quality and brand consistencyCreate compelling property narratives tailored to affluent buyersDigital & Social MediaManage website content, listing uploads, and featured property placementsOversee social media strategy, content calendars, and paid campaignsCollaborate on high-quality social content that reflects lifestyle, design, and market expertiseTrack engagement, performance, and optimise campaigns accordinglyAgent Marketing SupportPartner with agents to create customised, on-brand marketing materialsProvide guidance on personal branding, listing presentations, and marketing best practicesDevelop templates and tools that empower agents while protecting the brandCampaigns & AdvertisingPlan and execute brand campaigns, seasonal initiatives, and property launchesManage digital and print advertising, including luxury publications and targeted mediaOversee marketing budgets, timelines, and vendor relationshipsEvents & Brand PresenceSupport marketing for luxury open houses, broker events, and brand activationsEnsure events align with brand standards and create elevated client experiencesAnalytics & ReportingMonitor marketing performance, lead sources, and ROIProvide regular reporting and insights to leadershipStay informed on luxury real estate trends, marketing innovations, and competitive activityQualifications3–5+ years of marketing experience, preferably in luxury real estate, hospitality, fashion, or high-end brands, proficient in Canva, and Adobe graphic design experienceStrong understanding of branding, digital marketing, and content strategyExceptional attention to detail and design sensibilityExperience managing multiple projects in a fast-paced environmentExcellent written and verbal communication skills Proficiency with marketing platforms, CRM systems, MLS, and social media toolsPreferred ExperienceLuxury real estate or brokerage marketing experienceExperience working with high-net-worth clienteleFamiliarity with Florida real estate markets and regulationsBackground in creative direction or brand managementPersonal AttributesPolished, professional, and brand-consciousHighly organised and deadline-drivenCreative thinker with a strategic mindsetCollaborative, proactive, and solutions-orientedDiscreet and trusted with confidential informationCompensation$40,000 - $50,000About Sunset Home BuildersBased in Santa Rosa Beach, we represent premier Gulf-front and luxury homes along Northwest Florida's most sought-after coastline. As part of a globally recognised luxury real estate network, our reach extends far beyond the Emerald Coast connecting extraordinary homes with discerning buyers worldwide.We combine deep local expertise with refined, international marketing to position each property with precision, discretion, and impact. From iconic beachfront estates to architecturally significant coastal residences, we deliver a white-glove experience defined by trust, strategy, and elevated service.J-18808-Ljbffr