Gap Associate Manager, Marketing - CRM

About GapGap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.About The RoleAssociate Manager, Marketing - CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.What You'll DoAssist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goalsOwnership of collaborative planning with day to day execution of Email and SMS campaigns, including QASupport channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging - inclusive of brand loyalty programs and promotional team.Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholdersInterested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiencyLeverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.Collaborate with Data Science team to enhance data collection and analytic capabilitiesWho You AreHighly analytical mindset with the ability to think creatively and problem solveStrong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platformsExperience with A/B testing, marketing attribution models, performance measurement frameworksExcellent communication skills, with the ability to present finding in both technical and nontechnical stakeholdersProven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.Curiosity about customer behavior and translating to actionable opportunitiesExperience working in a fast-paced, results driven environment with multiple prioritiesStrong business acumen and strategic thinking to drive growth initiatives in Email and SMS programsBenefits At GapMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.* See more of the benefits we offer.For eligible employeesGap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.Salary Range: $93,700 - $121,800 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.