Marketing Manager

Marketing Manager — Mission-Driven Growth & Brand Operations at Curio Spice Co.About Curio Spice Co.Curio Spice Co. is a mission-driven spice company working to build a more equitable, transparent, and delicious food system through direct sourcing, storytelling, education, and exceptional products. We believe spices are not commodities — they are cultural, agricultural, and human stories worth honoring.We are looking for a collaborative, systems-minded Marketing Manager to help lead Curio into its next phase of growth. This role is ideal for someone who cares deeply about ethical business, believes marketing should serve both mission and revenue, and thrives in a highly entrepreneurial environment.Location: Burlington, MASchedule: Full-time, primarily in-person with work-from-home flexibility on Mondays and FridaysReports to: VP of Operations & FinanceDirect Reports: 4Position Type: Exempt, Full-TimePosition OverviewThe Marketing Manager will lead Curio’s marketing function with a focus on sustainable revenue growth, operational excellence, team coordination, and brand stewardship.This is not a purely digital marketing role. While channel oversight remains important, the heart of this position is building the systems, rhythms, team practices, and strategic alignment needed to grow a mission-driven brand with integrity.The ideal candidate is equal parts operator, strategist, collaborator, and coach — someone who can translate vision into execution while strengthening communication, accountability, and organizational clarity across marketing initiatives.This role will oversee marketing planning and execution across e-commerce, retail, wholesale, education/events, partnerships, storytelling, and customer engagement.Key ResponsibilitiesRevenue & Growth LeadershipDevelop and execute integrated marketing strategies that support company-wide revenue goals across:E-commerce3rd party sales platformsRetail store trafficWholesale partnershipsClasses and eventsStrategic collaborationsPartner with leadership to identify growth opportunities aligned with Curio’s mission and valuesTrack and evaluate marketing effectiveness using both quantitative and qualitative measuresBalance long-term brand building with near-term business performanceBrand Stewardship & StorytellingUphold and evolve the Curio brand voice across all customer touch pointsEnsure all marketing reflects Curio’s values around ethical sourcing, cultural respect, transparency, and social impactGuide storytelling efforts that meaningfully connect customers to farmers, origin communities, and culinary traditionsMaintain consistency and quality across campaigns, content, visuals, partnerships, and communicationsTeam Leadership & DelegationCoordinate and manage internal and external creative contributors, freelancers, agencies, and collaboratorsBuild systems for clear delegation, accountability, project management, and communicationFoster a culture of servant leadership, collaboration, curiosity, and continuous improvementSupport the development and success of team members through thoughtful feedback and mentorshipHelp identify future hiring and organizational needs as the company growsSystems Building & Operational ExcellenceBuild scalable marketing systems, workflows, calendars, and planning processesImprove cross-functional coordination between marketing, retail, operations, education, and leadershipCreate sustainable operating rhythms that reduce reactive work and improve execution qualityDevelop and maintain marketing dashboards, reporting structures, and planning toolsEnsure marketing initiatives are well-prioritized and aligned with company capacity and goalsChannel OversightOversee the strategic direction and performance of:Email marketingSocial mediaWebsite and e-commerce experiencePaid media and partnershipsContent strategyCommunity engagement initiativesThis role does not require being the sole creator or executor of all marketing assets, but does require ownership of our marketing strategy and thus strong judgment, prioritization, direction-setting, and management capabilities.Qualifications Required5+ years of marketing experience, preferably in a mission-driven, nonprofit, social enterprise, food, hospitality, or values-led consumer brand environmentDemonstrated experience driving revenue growth through integrated marketing strategiesExperience leading projects, coordinating teams, and building operational systemsStrong organizational, communication, and delegation skillsExperience managing outside vendors, freelancers, or agenciesExcellent writing, storytelling, and brand communication instinctsAbility to operate both strategically and tactically in a fast-moving small business environmentCommitment to ethical business practices, equity, and collaborative leadershipNonprofit and/or social-impact marketing experience requiredPreferredExperience in food, beverage, retail, hospitality, education, or mission-driven consumer productsFamiliarity with Shopify, HubSpot, Google Analytics, and project management systemsExperience scaling processes within a growing entrepreneurial companyPassion for food systems, spices, culinary storytelling, and global food cultureWhat Success Looks LikeMarketing efforts feel more aligned, intentional, and sustainableRevenue growth occurs without compromising brand integrityTeam members have greater clarity, accountability, and supportMarketing systems reduce chaos and increase consistencyCurio’s mission and values are communicated clearly and authentically across all channelsThe company is better positioned to scale thoughtfully and sustainablyCompensation & BenefitsCompetitive salary based on experienceHybrid work schedule (WFH Mondays & Fridays)Employee discountsOpportunities for professional developmentCollaborative, mission-driven work environmentTo ApplyPlease submit:ResumeCover letter explaining your interest in mission-driven marketing and leadershipExamples of relevant campaigns, projects, or brand work (if available)