Product Manager

Position SummaryIn this position the Product Manager will be responsible for managing the product strategy and lifecycle of existing products, pricing and margins, new product development, competitive benchmarking, support of the sales field activities and project management for tactical / strategic initiatives. The role is based in the Springville office and will report to the Product Marketing Manager. This position is located in Springville, NY. Principle Duties and ResponsibilitiesManaging product roadmaps, requirements analysis, competitive benchmarking and lifecycles for new and existing products.Manage marketing initiatives and platforms.Develop and implement physical and digital marketing initiatives.Lead and manage product enhancement initiatives from concept through launch.Develop product positioning and pricing strategies.Develop marketing strategies needed to deliver sales growth, margin, and contribution to profit objectives including channel selection, target account profiles, and demand forecasting.Create sales tools and training materials.Responsible for the project management for specific tactical / strategic initiatives.Work with supply chain and operations functions to analyze and drive decisions in support of key marketing activities.Develop and interpret analytical marketing metrics and data interpretation.Provide direct customer and field sales support.All other tasks as assigned by supervisor. Experience and Education RequiredBachelor’s degree in marketing or business-related field.3-5 years of experience in marketing.3-5 years of experience in industrial professional sales or product management.3+ years of experience in successful strategic planning, management, execution, and analysis of website properties and online media.Ability to demonstrate effective oral and written communication skills.Experience creating content across multiple marketing channels.Experience in general project management, marketing P&L management and product/brand management experience.Experience in marketing communication, positioning or branding work.Technical SkillsAdvanced skills with all MS Office products.Strong Presentation Skills.Proficiency in digital marketing platforms.Product and Industrial understanding.Strong organizational skills. Travel RequiredMust be able to travel 10% of the time HBD Industries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.HBD NOTICE OF COLLECTION - CALIFORNIA – December 2022 The CompanyHBD Industries, Inc. is a diversified industrial manufacturing company that operates a portfolio of engineered product businesses across multiple platforms including Precision Components, Industrial Rubber and Power Transmission Products.