Public Relations Specialist

Let's be honest — this title still doesn't fully capture what you'll actually be doing. You're part brand guardian, part community connector, part email marketer, part event producer, and part relationship builder. You'll be the person who makes sure Focus sounds, looks, and feels like Focus everywhere, every time — while also serving as the face of our brand in every community we operate in.This position is based in Kaukauna and is responsible for protecting and growing the Focus brand through community engagement, resident communication, social media management, event coordination, and acquisition rebranding efforts.Key ResponsibilitiesBrand & MarketingProtect and maintain the Focus brand across all communications and materialsReview marketing materials, signage, emails, and digital content for brand consistencyBuild and manage resident email campaigns and automated communication sequencesAudit website content regularly to ensure accuracy, tone, and brand alignmentOwn and manage Google, Yelp, and Facebook business pages and social presenceMonitor and respond to online reviews and resident engagement when appropriateCommunity RelationsBuild relationships with local businesses, organizations, and community partnersMeet with city officials and attend community meetings as neededCoordinate community outreach initiatives and local partnershipsServe as a visible brand representative within Focus communitiesEvents & Property LaunchesCoordinate kickoff events for newly acquired propertiesPlan and execute resident engagement events throughout the yearManage event logistics, vendor coordination, communication, and executionEnsure events align with the overall Focus brand experienceAcquisition RebrandingCoordinate rebranding efforts for newly acquired communitiesAssist with signage transitions, communication rollouts, and launch timelinesHelp ensure residents experience a seamless transition during property takeoversQualificationsPreferred ExperienceExperience in public relations, marketing, communications, community engagement, or brand managementExperience planning and coordinating eventsStrong written and verbal communication skillsExperience managing social media platforms and online reputation managementAbility to manage multiple projects and deadlines simultaneouslyComfortable working both independently and collaborativelySkills & AttributesStrong attention to detailHighly organized and proactiveCreative thinker with strong problem-solving skillsComfortable building relationships and networking within the communityAbility to adapt in a fast-paced and growing environmentStrong understanding of brand voice and customer experienceWhat We OfferCompetitive compensationHealth, dental, vision, life, and disability insurancePaid time offProfessional development opportunities through Focus UniversityReal estate and financial coaching opportunitiesGrowth opportunities within a rapidly expanding companyA collaborative and entrepreneurial work environmentEqual Opportunity EmployerFocus Property Management is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.J-18808-Ljbffr